Strategic Distribution North American operations based in Auburn, Washington with an extensive global distributor network and over 1,300 dealers in North America presents a strong channel for cross-sell of new ARB product lines and bundled offerings to retailers and installers.
Recent Product Expansion Launches such as the Ascent Truck Cap and Earth Camper, plus integration of new components like an integrated winch and forged upper control arms, create opportunities to upsell complementary accessories, mounting solutions, and vehicle-specific packages to existing ARB customers and distribution partners.
Construction & Tech Edge State-of-the-art CNC fabrication, laser cutting, robotic grinding, and powder coating capabilities indicate high-quality, durable products suitable for premium aftermarket segments; targeting premium installers and OEM-adjacent shops could drive higher-margin projects and recurring maintenance contracts.
Market Positioning As Australia’s largest manufacturer with a robust export network across 80 countries and revenue in the mid tens of millions, ARB USA can leverage brand prestige and reliability to win bids in fleet, government, and large-scale outfitting opportunities in North America and select international markets.
Growth Signals Partnerships with Meyer Distributing for exclusive wholesale distribution, participation in major trade shows like SEMA, and ongoing product introductions signal a growth-ready sales motion with potential for co-marketing, dealer incentives, and expanded dealer onboarding programs.