Insights

Diversified Product Line Rough Country offers a wide range of off-road products including lift kits, LED lights, fender flares, and more for various makes and models. This diverse product line opens up opportunities for cross-selling and upselling to customers looking to customize their trucks and Jeeps.

New Product Launches Regular launches of new lift kits and accessories indicate a commitment to innovation and meeting evolving customer demands. Sales reps can leverage these fresh products to engage existing customers and attract new ones who seek the latest off-road enhancements.

Market Expansion Rough Country's recent expansions targeting specific vehicles like the 2025+ 4Runner and 2023 Chevy Colorado show a strategic focus on tapping into different market segments. Sales teams can capitalize on these expansions by tailoring their pitch to owners of these specific vehicle models.

Competitor Analysis By monitoring similar companies like AutoAnything, Quadratec, and Lund International operating in the same space, sales professionals can identify market trends, pricing strategies, and potential collaboration opportunities. Understanding the competitive landscape can help in positioning Rough Country effectively.

Customer Engagement To enhance customer engagement and drive sales, sales development representatives can utilize the Ultimate Gift Guide and Top UTV Gifts compiled by Rough Country as promotional tools. These resources can serve as conversation starters and incentives for customers looking to purchase gifts or upgrade their off-road vehicles.

Rough Country Tech Stack

Rough Country uses 8 technology products and services including Cart Functionality, React, jQuery, and more. Explore Rough Country's tech stack below.

  • Cart Functionality
    E-commerce
  • React
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • FingerprintJS
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Microsoft
    Miscellaneous
  • Google
    Search Engines
  • Facebook
    Widgets

Media & News

Rough Country's Email Address Formats

Rough Country uses at least 1 format(s):
Rough Country Email FormatsExamplePercentage
FLast@roughcountry.comJDoe@roughcountry.com
94%
First.Last@roughcountry.comJohn.Doe@roughcountry.com
3%
Last@roughcountry.comDoe@roughcountry.com
2%
LFirst@roughcountry.comDJohn@roughcountry.com
1%

Frequently Asked Questions

Where is Rough Country's headquarters located?

Minus sign iconPlus sign icon
Rough Country's main headquarters is located at 2450 Huish Rd Dyersburg, Tennessee 38024 US. The company has employees across 2 continents, including North AmericaAsia.

What is Rough Country's phone number?

Minus sign iconPlus sign icon
You can contact Rough Country's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rough Country's official website and social media links?

Minus sign iconPlus sign icon
Rough Country's official website is roughcountry.com and has social profiles on LinkedIn.

How much revenue does Rough Country generate?

Minus sign iconPlus sign icon
As of October 2024, Rough Country's annual revenue reached $750M.

What is Rough Country's SIC code NAICS code?

Minus sign iconPlus sign icon
Rough Country's SIC code is 5013 - Motor Vehicle Supplies and New Parts NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Rough Country have currently?

Minus sign iconPlus sign icon
As of October 2024, Rough Country has approximately 501 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: P. J.Chief Executive Officer: A. L.Chief Executive Officer: M. L.. Explore Rough Country's employee directory with LeadIQ.

What industry does Rough Country belong to?

Minus sign iconPlus sign icon
Rough Country operates in the Motor Vehicle Manufacturing industry.

What technology does Rough Country use?

Minus sign iconPlus sign icon
Rough Country's tech stack includes Cart FunctionalityReactjQueryFingerprintJSKlaviyoMicrosoftGoogleFacebook.

What is Rough Country's email format?

Minus sign iconPlus sign icon
Rough Country's email format typically follows the pattern of . Find more Rough Country email formats with LeadIQ.

When was Rough Country founded?

Minus sign iconPlus sign icon
Rough Country was founded in 1975.
Rough Country

Rough Country

Motor Vehicle ManufacturingTennessee, United States501-1000 Employees

Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers.

Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy.  

At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. 

Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.

Section iconCompany Overview

Headquarters
2450 Huish Rd Dyersburg, Tennessee 38024 US
Phone number
SIC Code
5013 - Motor Vehicle Supplies and New Parts
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1975
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Rough Country's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Rough Country's revenue is in the range of $100M$1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.