Insights

Product Expansion Opportunities Rough Country has demonstrated consistent product diversification, expanding from shocks and lift kits to include LED lights, fender flares, grille accessories, and upscale suspension components. This broadening of product lines suggests a strong potential for cross-selling additional accessories and upgrades to their existing customer base.

Targeted Off-Road Market With a focus on off-road enthusiasts and Jeep and truck owners, Rough Country's recent launches of specific lift kits for models like the 2023 Chevy Colorado, GMC Canyon, and the 2025+ 4Runner highlight an opportunity to deepen engagement by offering tailored solutions for popular vehicle models in this segment.

Innovation and Upmarket Shift The introduction of high-end Vertex reservoir shocks indicates a move towards premium products, creating sales potential in the high-performance off-road market segment where enthusiasts seek advanced, durable suspension solutions alongside affordability.

Legal and IP Challenges Ongoing patent infringement disputes, particularly related to truck bed covers, highlight an opportunity to develop and promote exclusive, patent-protected innovations that can differentiate Rough Country's offerings and attract customers seeking unique, legally protected products.

Market Expansion Opportunities Given the company's presence in the US and their product focus, there is potential to expand into international markets with similar off-road vehicle cultures, especially in regions with a strong off-road and customization community, further increasing sales opportunities and brand reach.

Rough Country Tech Stack

Rough Country uses 8 technology products and services including Magento, Element UI, yepnope.js, and more. Explore Rough Country's tech stack below.

  • Magento
    E-commerce
  • Element UI
    Javascript Frameworks
  • yepnope.js
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • LivePerson
    Live Chat
  • Microsoft
    Miscellaneous
  • Microsoft Project
    Project Management
  • Twitter
    Widgets

Media & News

Rough Country's Email Address Formats

Rough Country uses at least 1 format(s):
Rough Country Email FormatsExamplePercentage
FLast@roughcountry.comJDoe@roughcountry.com
94%
First.Last@roughcountry.comJohn.Doe@roughcountry.com
4%
Last@roughcountry.comDoe@roughcountry.com
1%
LFirst@roughcountry.comDJohn@roughcountry.com
1%

Frequently Asked Questions

Where is Rough Country's headquarters located?

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Rough Country's main headquarters is located at 2450 Huish Road Dyersburg, Tennessee 38024 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Rough Country's phone number?

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You can contact Rough Country's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rough Country's official website and social media links?

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Rough Country's official website is roughcountry.com and has social profiles on LinkedInCrunchbase.

How much revenue does Rough Country generate?

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As of February 2026, Rough Country's annual revenue is estimated to be $26M.

What is Rough Country's SIC code NAICS code?

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Rough Country's SIC code is 5013 - Motor Vehicle Supplies and New Parts NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Rough Country have currently?

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As of February 2026, Rough Country has approximately 212 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: P. J.Ceo: K. D.Chief Executive Officer: M. L.. Explore Rough Country's employee directory with LeadIQ.

What industry does Rough Country belong to?

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Rough Country operates in the Motor Vehicle Manufacturing industry.

What technology does Rough Country use?

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Rough Country's tech stack includes MagentoElement UIyepnope.jsSlickLivePersonMicrosoftMicrosoft ProjectTwitter.

What is Rough Country's email format?

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Rough Country's email format typically follows the pattern of FLast@roughcountry.com. Find more Rough Country email formats with LeadIQ.

When was Rough Country founded?

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Rough Country was founded in 1975.

Rough Country

Motor Vehicle ManufacturingTennessee, United States201-500 Employees

Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers.

Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy.  

At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. 

Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.

Section iconCompany Overview

Headquarters
2450 Huish Road Dyersburg, Tennessee 38024 United States
Phone number
SIC Code
5013 - Motor Vehicle Supplies and New Parts
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1975
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Rough Country's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Rough Country's revenue is estimated to be in the range of $100M$250M

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