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Diverse Product Line Rough Country offers a vast array of products including suspension lift kits, LED lights, fender flares, and more for various makes and models of trucks and Jeeps. This diverse product line creates opportunities to upsell and cross-sell to customers looking to enhance their off-road vehicles.

New Product Launches The company has recently launched new products like suspension lift kits for specific vehicle models such as the 2023 Chevy Colorado, GMC Canyon and the 2021-2023 Jeep Wrangler Unlimited Rubicon 392. Highlighting these new products in sales pitches can attract customers seeking the latest aftermarket solutions.

Market Expansion Rough Country is continuously expanding its market reach by introducing products like UTV gifts and running boards for specific vehicle models. Leveraging these expansions in marketing and sales strategies can tap into new customer segments and boost overall revenue.

Strong Brand Heritage With a history dating back to 1975 and a focus on providing quality off-road products at affordable prices, Rough Country has built a strong brand reputation in the motor vehicle manufacturing industry. Highlighting this heritage in sales conversations can instill trust and confidence in potential customers.

Competitive Positioning In a market with similar companies like AutoAnything and Quadratec, Rough Country stands out with its extensive product line, revenue in the range of $100M - 1B, and innovations like the new N3 Nitrogen charged shocks and Performance 2.0 Struts. Emphasizing these competitive advantages can help secure sales by showcasing the company's unique value proposition.

Similar companies to Rough Country

Rough Country Tech Stack

Rough Country uses 8 technology products and services including Google Font API, Modernizr, jQuery UI, and more. Explore Rough Country's tech stack below.

  • Google Font API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Slick
    Javascript Libraries
  • Grin
    Marketing Automation
  • HTTP/3
    Miscellaneous
  • Node.js
    Programming Languages
  • Google Plus
    Widgets

Media & News

Rough Country's Email Address Formats

Rough Country uses at least 1 format(s):
Rough Country Email FormatsExamplePercentage
FLast@roughcountry.comJDoe@roughcountry.com
94%
First.Last@roughcountry.comJohn.Doe@roughcountry.com
3%
Last@roughcountry.comDoe@roughcountry.com
2%
LFirst@roughcountry.comDJohn@roughcountry.com
1%

Frequently Asked Questions

Where is Rough Country's headquarters located?

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Rough Country's main headquarters is located at 2450 Huish Rd Dyersburg, Tennessee 38024 US. The company has employees across 2 continents, including North AmericaAsia.

What is Rough Country's phone number?

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You can contact Rough Country's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rough Country's official website and social media links?

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Rough Country's official website is roughcountry.com and has social profiles on LinkedIn.

How much revenue does Rough Country generate?

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As of October 2024, Rough Country's annual revenue reached $750M.

What is Rough Country's SIC code NAICS code?

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Rough Country's SIC code is 5013 - Motor Vehicle Supplies and New Parts NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Rough Country have currently?

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As of October 2024, Rough Country has approximately 501 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: P. J.Vice President - Operations, Manufacturing And Supply Chain: G. M.Cmo / Cto: C. E.. Explore Rough Country's employee directory with LeadIQ.

What industry does Rough Country belong to?

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Rough Country operates in the Motor Vehicle Manufacturing industry.

What technology does Rough Country use?

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Rough Country's tech stack includes Google Font APIModernizrjQuery UISlickGrinHTTP/3Node.jsGoogle Plus.

What is Rough Country's email format?

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Rough Country's email format typically follows the pattern of . Find more Rough Country email formats with LeadIQ.

When was Rough Country founded?

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Rough Country was founded in 1975.
Rough Country

Rough Country

Motor Vehicle ManufacturingTennessee, United States501-1000 Employees

Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers.

Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy.  

At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. 

Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.

Section iconCompany Overview

Headquarters
2450 Huish Rd Dyersburg, Tennessee 38024 US
Phone number
SIC Code
5013 - Motor Vehicle Supplies and New Parts
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1975
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Rough Country's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Rough Country's revenue is in the range of $100M$1B

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