Archie Group

Public Relations and Communications ServicesConnecticut, United States2-10 Employees

Archie Group is a reputation development firm that positions reputation as a capital asset to support growth. By applying a model they call Reputation-led Growth, the company aims to enhance intangible value such as goodwill, brand recognition, and intellectual property positioning, while delivering traditional public relations services to build relationships with stakeholders. Its work encompasses brand strategy, messaging, communications architecture, content marketing, crisis and reputation management, and advisory support for CEOs, boards, and investors. The firm targets growth-stage financial, technology, and social impact businesses, as well as private capital investors, and emphasizes deep integration with clients as an operating partner by managing a selective portfolio of reputation investments each year. Archie Group is based in Stamford, Connecticut, and positions itself within the public relations and communications services industry, focusing on outcomes related to visibility, thought leadership, partnerships, and strategic corporate developments. A recent development includes the launch of a DIY guide to applying a basic Who x What = Why formula to bootstrap earned media within a month.

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