Award-Winning Reputation Architecture Research Office (ARO) has a strong reputation in the industry, evidenced by its numerous awards including the 2020 AIA Architecture Firm Award and the Smithsonian Cooper-Hewitt National Design Award. This recognition positions the firm as a leader in innovative and socially responsible architecture, making it an advantageous partner for premium brands seeking association with top-tier design firms.
Growth Through Brand Management Recently, ARO launched a marketing and brand management service, indicating their strategic move to enhance visibility and attract new clients. This presents an opportunity for sales teams to offer complementary digital marketing, branding solutions, or related services to further boost the firm’s profile and reach.
Sustainable and Social Focus ARO emphasizes social responsibility, equity, and resilience in their projects, appealing to clients prioritizing sustainability and community impact. Partnering with organizations focused on sustainability or social initiatives could be a profitable avenue, aligning service offerings with the firm’s core values.
Mid-Sized Market Position With a revenue range of 10 to 25 million dollars and a small team of up to 50 employees, ARO operates as a competitive mid-sized firm in the architecture sector. This scale suggests potential for targeted enterprise services, project management tools, or technology solutions geared towards growing firms seeking to expand their project capacity.
Tech Stack Compatibility ARO utilizes a range of popular digital tools such as WordPress, Microsoft 365, and Google Analytics, indicating openness to technology integration. Companies offering software, cloud solutions, or digital services tailored for architecture and design firms could position their offerings as valuable tools to streamline ARO's research, marketing, and project workflows.