Insights

Premium Audience Target mid-size retail apparel brands and family-focused clothing lines seeking premium fabrics and comfort-driven product storytelling, leveraging LAKE's 100% Peruvian Pima Cotton heritage and multi-channel presence.

Omnichannel Reach Capitalize on LAKE's omni-channel footprint (stores in Savannah, Charleston, Atlanta and online) to propose integrated merchandising, digital marketing, and CRM services that unify in-store and e-commerce experiences.

Tech Stack Fit Leverage LAKE's current tech stack (Google Ads, Klaviyo, Mailchimp, Zendesk, Snowplow, Microsoft Clarity, AfterPay, Venmo) to offer advanced analytics, personalized email/SMS campaigns, and seamless payment options that improve conversion and loyalty.

Growth Potential With revenue in the mid-range and a employees base around 200–500, present scalable solutions for operational efficiency, supply chain visibility, and customer service automation to support expansion into additional product categories or regional markets.

Financial Opportunit y Position bundled services and performance-based pricing aligned to revenue growth and customer acquisition metrics, appealing to a company aiming to optimize marketing ROI and cash-flow as it competes in a crowded retail apparel landscape.

Similar companies to LAKE

LAKE Tech Stack

LAKE uses 8 technology products and services including Google Ads, Microsoft Clarity, Snowplow, and more. Explore LAKE's tech stack below.

Media & News

LAKE's Email Address Formats

LAKE uses at least 4 email formats:
LAKE Email FormatsExamplePercentage
First@lakepajamas.comJohn@lakepajamas.com
74%
FLast@lakepajamas.comJDoe@lakepajamas.com
22%
Last@lakepajamas.comDoe@lakepajamas.com
2%
FirstLast@lakepajamas.comJohnDoe@lakepajamas.com
2%

Frequently Asked Questions

What is LAKE's stock symbol?

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LAKE is a publicly traded company; the company's stock symbol is WLK.

What is LAKE's official website and social media links?

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LAKE's official website is lakepajamas.com and has social profiles on LinkedIn.

How much revenue does LAKE generate?

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As of October 2026, LAKE's annual revenue is estimated to be $25M - $50M.

What is LAKE's NAICS code?

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LAKE's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does LAKE have currently?

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As of October 2026, LAKE has approximately 295 employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: D. C., Chief Executive Officer: K. S. and Owner: S. L. Explore LAKE's employee directory with LeadIQ.

What industry does LAKE belong to?

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LAKE operates in the Retail Apparel and Fashion industry.

What technology does LAKE use?

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LAKE's tech stack includes Google Ads, Microsoft Clarity, Snowplow, Zendesk, Mailchimp, Klaviyo, AfterPay and Venmo.

What is LAKE's email format?

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LAKE's email format typically follows the pattern of First@lakepajamas.com. Find more LAKE email formats with LeadIQ.

When was LAKE founded?

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LAKE was founded in 2014.
LAKE logo

LAKE

Retail Apparel and FashionGeorgia, United States201-500 Employees

LAKE is a Savannah-based retailer focused on sleepwear and loungewear for women, men, and children. It began with a simple silhouette and a classic stripe crafted from 100% Peruvian Pima cotton, and has since expanded to collections in premium fabrics that extend into casual wear beyond the home. The emphasis across its lines is on comfort and quality materials designed for everyday moments at home and in broader settings. 

The company targets shoppers seeking well-made, comfortable apparel for the whole family. Founded in 2014, LAKE operates stores in Charleston and Atlanta and sells online at lakepajamas.com, with its headquarters in Savannah and a mid-sized workforce. As a player in the Retail Apparel and Fashion industry, it positions itself around premium fabrics and a family-oriented product line rather than mass-market basics.

Section iconCompany Overview

Stock Symbol
WLK
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    LAKE's revenue is estimated to be in the range of $25M - $50M

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