High-risk industries Target construction and field services customers who require rigorous time tracking, payroll accuracy, and compliance workflows. Emphasize Exaktime’s mobile health forms and browser-based access to support on-site productivity and safety compliance.

Integrated HR & Payroll Position Arcoro ExakTime as a modular HRMS and time tracking solution that can integrate with payroll and accounting ecosystems (QuickBooks compatibility noted). Highlight potential for cross-sell into modules like talent management, core HR, benefits, and payroll to reduce administrative overhead.

Established credibility Leverage awards and recognition from TrustRadius and Stevie Awards to build trust with prospects. Use references to integrations with Procore and QuickBooks to demonstrate interoperability with common construction and finance platforms.

Growth and funding signals Note prior growth trajectory and private equity backing history as indicators of scale potential and willingness to invest in digital workforce solutions. Approach mid-market firms in similar upgrade cycles seeking enhanced time/attendance accuracy and compliance.

Mid-market fit Focus on firms with 11-50 employees and revenue in the lower tens of millions, where scalable time tracking and modular HR solutions can deliver measurable payroll savings and productivity gains without enterprise-level complexity.