Partnerships for social impact Ardent Credit Union has established partnerships with organizations like Home4Good and the Pennsylvania Housing Finance Agency to assist homeless individuals and families, showcasing a commitment to social responsibility and community involvement. Leveraging these partnerships can open up sales opportunities through CSR-driven collaborations and joint initiatives.

Innovative financial products The launch of unique financial products like the Renovation Loan and First Home Concierge demonstrates Ardent Credit Union's emphasis on innovation and addressing specific customer needs. Highlighting these specialized offerings in sales pitches can attract customers seeking tailored solutions not commonly found in traditional banks.

Strategic tech integration Utilizing a tech stack including Swiper, jQuery, and Google Tag Manager, Ardent Credit Union shows a focus on technological advancements. Positioning their tech capabilities as a part of digital transformation solutions can appeal to tech-savvy customers looking for seamless online banking experiences.

Talented leadership team Recent hires of key personnel like Jenna Pensa as COO and Alleta Emeno as Chief Marketing Officer bring fresh perspectives to Ardent Credit Union's team. Leveraging the experience and expertise of these leaders in sales meetings can instill confidence in potential clients about the company's strategic direction and growth trajectory.

Competitive edge in home financing Through collaborations with FHLB Pittsburgh and RenoFi for home financing solutions, Ardent Credit Union showcases a unique position in the market for renovation and first-time homebuyer loans. Highlighting these partnerships in sales conversations can differentiate the credit union from competitors and attract customers specifically seeking these specialized loan products.