Community Focus As one of the oldest credit unions in Arkansas with a strong local presence, TruService Community Federal Credit Union demonstrates a deep commitment to serving the Central Arkansas community. This local focus presents opportunities for tailored financial products and community engagement initiatives.

Membership Growth With eligibility criteria based on residence, employment, or affiliation with 15 counties, there is potential to expand membership through regional marketing campaigns, partnerships with local organizations, and educational programs to attract more members.

Digital Engagement The use of modern web technologies and analytics tools indicates a focus on digital presence and customer engagement, presenting opportunities to offer digital banking solutions and enhance online member experiences.

Financial Products Offering competitive auto, home loans, and low-interest credit cards positions the credit union to promote these financial products through targeted marketing, leveraging its community roots to attract loan applicants and increase product penetration.

Growth Opportunities With revenue estimated between $10M and $25M and a relatively small employee base, there is room for scalable growth in financial services, technological upgrades, and strategic partnerships to broaden service offerings and improve member retention.