Boutique Flexibility With a small team of 2-10 employees and a personalized approach, AREA interior design offers customized, high-end interior solutions, presenting opportunities to collaborate on exclusive renovation and styling projects for boutique hotels, luxury residences, and premium commercial spaces.

High-End Market Focus Operating within the design services industry with a revenue range of 1 million to 10 million dollars, the company is positioned to target clients seeking bespoke interior design solutions, especially in upscale residential and commercial sectors in New York and beyond.

Technology Adoption Using advanced digital tools like Adobe Fonts, Stimulus, and Google Workspace, AREA can leverage its tech stack to enhance virtual consultations, project visualization, and client engagement, creating opportunities to upsell digital design solutions or collaborative technology packages.

Designer Expertise Led by a founder with international design education from Parsons and experience across diverse cultures, AREA can attract clients seeking culturally inspired and sophisticated interior solutions, opening avenues for premium project pitches with culturally rich design concepts.

Competitive Positioning While competing with large international firms like Gensler and Perkins&Will, AREA’s boutique status and personalized service model can appeal to discerning clients looking for bespoke, agile, and culturally nuanced interior design services, positioning itself as a premium alternative in the luxury market segment.