Global airport reach Areas operates in major travel hubs across 11 countries with over 2,000 restaurants and stores, serving 350 million customers annually. Sales opportunity: target multinational brands and airport authorities for large-scale concessions, leveraging their proven presence in high-footfall environments.

US growth driver The United States is a key growth engine for Areas, with presence in busiest airports and hubs and ongoing expansion. Sales angle: pursue US-based airport concession solicitations, co-branding with leading travel brands, and scalable concepts to accelerate footprint in major transport centers.

Sustainability focus Initiatives like Road to Reuse indicate a commitment to reducing plastic use and promoting recycling in traveler food service. Sales angle: propose sustainable packaging, waste reduction programs, and green concessions partnerships to align with airport operators’ environmental goals and cost savings.

Digital and tech stack Areas leverages technologies such as SAP, Amazon S3, JSON-LD, and data-driven assets. Sales opportunity: offer integrated tech solutions for inventory, loyalty, analytics, and digital ordering to optimize throughput at high-traffic venues and enhance traveler experience.

Strategic partnerships Recent leadership hires and collaboration with major brands, along with collaborations with organizations like American Red Cross and St. Jude, suggest a collaborative growth approach. Sales angle: pursue joint ventures, strategic alliances with travel brands, and turnkey concept deployments for airports, train stations, and trade centers.