Expanding Market Presence Areas operates in over 10 countries across Europe and America, demonstrating a strong international footprint ideal for partners offering scalable solutions to support multi-regional operations and compliance.

Innovation in Food & Beverage The company’s recent launch of new concepts like Bareto in Madrid Airport highlights their focus on innovative traveler experiences, presenting opportunities for technology providers to enhance service delivery and operational efficiency.

Sustainability Initiatives With initiatives such as the 'Road to Reuse' project and charity programs, Areas shows a commitment to sustainability and corporate social responsibility, making them potential partners for eco-friendly product and service solutions.

Growth and Workforce Expansion Plans to hire over 200 employees and appoint senior leadership signal aggressive growth strategies, indicating a need for scalable HR, onboarding, and operational technology solutions.

Digital and Security Tech Use Utilizing advanced cloud and security technologies such as AWS, Cloudflare, and Imperva, Areas demonstrates a mature digital infrastructure and potential for cybersecurity, cloud, and data management solutions to support their business expansion.