Strategic Growth Arenson is now part of Creative Office Resources, a large MillerKnoll dealer with multi-state presence and expanded reach. This indicates opportunities to align with COR’s broader footprint for cross-sell of furniture lines, contract furniture packages, and scalable workspace solutions.

Enterprise Opportunity COR boasts over 60 years of experience and a workforce exceeding 440 across 12 locations and 2 warehouses. Target multi-site corporate accounts and education or healthcare segments that require consistent national deployment and installation capabilities.

Mid-Market Focus With revenue in the 50 to 100 million range and a competitive set including mid-to-large players, position as a cost-efficient MillerKnoll dealer option for mid-market enterprises seeking premium systems furniture and turnkey project delivery.

Digital Presence Current technology stack includes WordPress, SEO tools, and marketing automation. Leverage COR’s digital channels for account-based marketing campaigns, product storytelling, and specification-driven content to nurture high-intent leads.

Strategic Partnerships As a top MillerKnoll dealer with established regional coverage, there is an opportunity to partner on collaboration programs, showrooms, and exclusive SKUs to win RFPs and national accounts seeking consistent бренding and installation excellence.