Strong Local Reputation Arizona Natural Selections has established itself as a highly regarded dispensary in Arizona, evidenced by its 2016 award as the Best Dispensary in Phoenix. This reputation can be leveraged to promote premium and craft cannabis products and to build trust with new patients seeking quality medical marijuana services.

Cultivation Control With ownership of its cultivation facilities, Arizona Natural Selections maintains strict quality control over its product from seed to sale, ensuring consistent high-quality offerings. This provides an opportunity to upsell premium strains or exclusive cultivation lines to discerning patients and medical professionals.

Patient-Centric Service The company's healthcare-driven environment and staff comprised of patient assistants suggest a focus on personalized health solutions. Sales approaches could be tailored toward medical professionals or wellness clinics seeking integrated cannabis-based therapies for their clients.

Market Growth Potential Operating in the rapidly expanding medical marijuana market with revenue between $1M and $10M, there is significant opportunity to expand product lines, education programs, or professional partnerships, especially given the growth in wellness and alternative health sectors.

Community Engagement Arizona Natural Selections’ recognition by local media indicates a strong community presence. Developing localized marketing, loyalty programs, or educational outreach can enhance patient retention and attract new customers within the Arizona market.