New Location Armina Stone expanded with a new 35,000 sq. ft. facility in Hialeah and a luxury showroom in the Miami Design District, signaling growth in Florida and potential cross-sell opportunities to commercial developers, luxury residential projects, and hospitality clients in a broader Southeast market.

Strategic Partnerships Established a Cambria quartz partnership in 2022, indicating receptivity to premium material collaborations. Sales teams should leverage this to upsell high-end quartz countertops and expand into multi-site commercial and residential projects that require trusted brand associations.

National Accounts Appointment of a Director of National Accounts suggests a push toward large-format opportunities and multi-site deployments. Propose enterprise sales motions targeting developers, remodelers, and hotel chains that require scalable fabrication and installation across multiple locations.

Unified Tech Stack Adopted e-commerce and CRM tools (Shopify, WooCommerce, LiveChat, Google Cloud, Office 365, Paylocity) indicating readiness for streamlined customer journeys, online quoting, and efficient project management. Highlight capabilities for digital lead qualification, remote design consultations, and faster order-to-install cycles.

Diversified Projects Strong emphasis on residential and commercial stone fabrication and installation (kitchens, backsplashes, fireplaces, bathroom surrounds, etc.). Position Armina Stone as a single-source provider for turnkey projects, targeting kitchen remodels, hospitality renovations, and high-end retail spaces with value-focused pricing.