Regional public accounting Target West Texas mid-market firms like Armstrong Backus & Co. for expansion services such as outsourced CFO, advanced data analytics, and industry-specific compliance solutions to support growth beyond traditional tax and audit offerings.

Alliance leverage Leverage their status as an independent member of the RSM Alliance to offer scalable national resources, cross-sell technology audits, cybersecurity assessments, and transfer pricing support to clients seeking multi-state or national capabilities.

Technology focus Position value from their investments in state-of-the-art technology by offering modern cloud accounting, ERP integrations, AI-powered financial planning, and continuous controls monitoring to improve efficiency for their client base.

Growth readiness With revenue in the upper range of mid-market firms and a 60-year footprint, introduce diversified service lines such as forensic accounting, business valuations, and succession planning to capture clients pursuing expansion, exit planning, or ownership transitions.

People and culture Capitalize on their emphasis on personalized service and professional education by offering scalable training solutions, partner-level advisory packages, and client relationship management programs to deepen client retention and unlock advisory upsell.