Growth through leadership Recent executive hire of Sara Hegna as Vice President of Business Development signals a formalized push to expand market presence and pursue new growth opportunities, presenting a primary entry point for strategic account outreach and partnerships.

Acquisition momentum Acquisition of select Federal Direct assets indicates a capability and willingness to integrate external assets, suggesting potential for cross-sell of marketing services to new client bases and expansion into related verticals.

B2B focus strength Specialization in business-to-business marketing, including Fortune 500 clients, positions Arna as a credible partner for enterprise-grade campaigns, providing avenues to target mid-market to enterprise accounts seeking integrated marketing and data analytics.

Digital modernization Tech stack shows emphasis on data analytics, web technologies, and lead capture (Google Analytics, Gravity Forms, Shopify, Cloudflare), offering opportunities to upsell advanced analytics, attribution modeling, and performance-driven campaigns.

Mid-market growth fit Revenue in the $25–50 million range with a lean team (11–50 employees) suggests a fit for mid-market brands seeking integrated services with scalable capabilities, highlighting opportunities for retainers around strategy, creative, and analytics, plus potential onboarding of new regional or national clients.