Expansion momentum Around Noon is rapidly expanding with new manufacturing capacity, a new Slough facility opened in May 2025 adding 200 jobs and boosting capacity by £50 million, and recent investment from Whiterock supports further growth. This signals strong production capability and increasing supply to big buyers, presenting opportunities to upsell larger contracts with scale advantages.

Strategic partnerships Recent collaboration with Natasha Allergy Research Foundation highlights a commitment to food allergy safety and regulatory compliance. This opens doors to partnerships with other hospitality chains and education healthcare clients prioritizing allergy-aware menus and certified safety standards.

Airline adjacencies The Arctic Deli concept targets in-flight catering for longer routes, indicating a strategic foray into airline partnerships. This creates a pathway to pursue airline contracts for fresh sandwich menus, premium on-board offerings, and potentially co-branded product lines.

Multi-site scale With four sites in Newry, Slough, and North London, plus multiple brands under the group (London, Bakery, Print, The Soho Sandwich Co.), Around Noon has diversified capabilities from manufacturing to print. This enables cross-sell opportunities to existing blue-chip clients across sectors such as food service, forecourt retail, travel, education, and healthcare.

Financial signals Revenue range and fundraising activity indicate healthy growth and capacity for larger, longer-term contracts. The recent CFO appointment and new investment signal improved governance and scale-ready sales cycles, making this a favorable time to pitch multi-year supply agreements and tiered pricing for volume commitments.