Niche Market Focus Around The Edge specializes in museum-quality archival framing, which appeals to professional artists, galleries, and collectors seeking premium preservation of artwork and memorabilia. This niche positioning presents opportunities for targeted marketing and partnerships within the high-end art preservation community.

Community Presence With over three decades of serving the West Palm Beach area, the company has established strong local brand recognition and customer loyalty, making it a potential partner for local art events, exhibitions, and collaborations to expand customer base.

Digital Engagement Utilizing platforms like Shopify and a variety of web technologies, the company maintains an online presence that can be leveraged for e-commerce expansion, virtual consultations, and digital marketing campaigns to reach out-of-area clients.

Growth Potential Operating with a small team, there is considerable opportunity to expand services, increase digital marketing efforts, or diversify offerings into related premium art services, tapping into the broader art and creative markets.

Competitive Landscape While competitors vary from small local shops to large online platforms, Around The Edge’s specialization in archival quality framing offers a unique selling proposition that can be emphasized to attract high-value clients seeking trusted preservation solutions.