Small Business Focus Vista's core customer base consists of small to medium-sized businesses worldwide, presenting opportunities to offer tailored marketing, design, and print solutions that cater specifically to their growth and branding needs.

Digital and Print Integration With a comprehensive service offering that combines digital design platforms like VistaCreate and 99designs with print solutions, there is potential to upsell integrated marketing packages that appeal to small businesses aiming for a seamless online and offline presence.

E-commerce and Payment Technology Utilizing and expanding on Vista's existing tech stack, including PayPal and cloud services, sales teams can promote cutting-edge e-commerce integrations and digital payment solutions to enhance small business transaction efficiency and customer experience.

Market Expansion Opportunities Vista's remote-first, international footprint across more than 17 countries indicates a significant opportunity to develop localized marketing and sales strategies that target emerging markets and underserved geographic regions.

Growth Through Acquisitions Recent corporate transactions, including the sale of divisions and mergers, demonstrate Vista's strategic focus on expansion and diversification, which can open doors for partnership opportunities or customized enterprise-level solutions for large-scale clients.