Boutique scale Arrow Digital is a small to mid-sized software and digital consulting firm with 11-50 employees but positioned as a boutique boutique offering custom software, cloud and RPA architecture, UX services, and large-scale public websites, indicating an opportunity to upsell broader digital transformation and managed services to similar-sized enterprises.

Industrial printing focus Recent news highlights Arrow Digital's active involvement in digital printing hardware and finishing solutions (EFI Pro series, Canon Colorado, Kornit, Massivit 1500) and PVC-free Greenboard, suggesting a secondary value proposition for sales teams targeting print service providers and packaging/industrial printers with end-to-end solutions.

Tech ecosystem The tech stack includes AWS, Google Analytics, Marketo, AdRoll, and analytics tools, signaling readiness for cloud-based deployments, marketing automation, and data-driven optimization—sales opportunities for cloud migration, CRM/marketing automation implementations, and analytics-driven ROI projects.

Mid-market revenue With estimated annual revenue in the $10M–$25M range and a lean workforce, Arrow Digital sits in the mid-market segment where growing ARR through scalable software, cloud adoption, and strategic partnerships with major tech vendors can be pursued.

Growth potential Active expansion into hardware-enabled print solutions and sustainability-oriented products (PVC-free board) indicates appetite for innovative, green-focused projects; prospect opportunities exist in sustainability-driven digital transformation, supply chain modernization, and green IT initiatives for mid-market clients.