Acquisition Synergy Arrow Exterminating was acquired by Rentokil in 2021, signaling integration with a global pest control platform. This presents cross-sell opportunities for Rentokil’s broader IT services, analytics, and digital solutions to optimize operations and customer experience across the NYC metro and Long Island footprint.

Regional Growth Footprint As a long-standing pest control provider with a strong NY metro presence and 60+ years in business, Arrow combines a sizable local customer base with potential expansion into Rentokil’s other regional markets, offering a gateway for scalable IT services, security, and cloud adoption initiatives.

Mid-Market Revenue With estimated revenue between 25 to 50 million and a lean employee base, Arrow represents a mid-market target for IT services and digital tooling that can be delivered with agility, including cloud infrastructure, website optimization, security compliance, and marketing tech enhancements.

Tech Stack Modernization Current tech stack includes WordPress, WooCommerce, OneTrust, Google Cloud, and related tools. This indicates opportunities to modernize CMS/e-commerce workflows, enhance data privacy/compliance, optimize digital marketing analytics, and strengthen security postures for customer portals.

Digital Marketing Potential Presence on digital platforms with Crazy Egg, Google Workspace, and WP Engine signals readiness for advanced analytics, personalized marketing experiences, and automated customer engagement workflows to drive new customer acquisition and retention in a competitive market.