Niche Pediatric Specialize in the East Bay’s most extensive selection of children’s eyewear, including protective sports options, offering a clear entry point for family-focused sales and cross-sell of lens options and coatings.

Boutique Expertise Leverage licensed optician services to position as a premium eyewear provider that can upsell advanced lenses, custom and bespoke frames, and prescription fine-tuning to drive higher-margin sales to both new and repeat customers.

Local Accessibility Capitalize on Lafayette location with a broad age range clientele by promoting in-store fittings, quick-turn adjustments, and neighborhood partnerships to increase foot traffic and cross-promote related products.

Tech Enabled Utilize the current WordPress, Shopify, and SEO/marketing stack to run targeted campaigns, online-to-offline promotions, and customer retention programs for frames, lenses, and accessories.

Competitive Positioning Differentiate from major retailers by emphasizing boutique selection, bespoke options, and personalized optician service to capture share from both local families and online-focused competitors.