Market Presence Expansion Art Craft Display serves Michigan and the Midwest with multiple office locations, indicating opportunities for regional growth and partnerships within the local events and trade show industry.

Industry Positioning With a revenue range of 10 to 25 million and a competitive landscape involving companies of similar size and revenue, there is potential to offer specialized services or technology solutions tailored to mid-sized event service providers.

Technology Adoption Utilization of various digital tools such as Google Analytics, Google Tag Manager, and Tawk.to suggests openness to technology-driven marketing and service enhancements, presenting prospects for digital engagement solutions and analytics services.

Service Diversification Offering full-service trade show decorations, signage, and convention management positions the company to benefit from cross-selling opportunities across different event segments and expanding into related event technology markets.

Employee Base Insights With a team of 51 to 200 employees, there is room for targeted sales efforts towards scalable event management and equipment solutions that support mid-sized teams handling complex event logistics.