Premium Pinot Target high-end retailers, specialty wine shops, and hospitality programs in California and nearby markets to feature Artesa’s premium Pinot Noir and Chardonnay, leveraging the winery’s Carneros reputation and small production ethos.

Barrel Room Events Leverage the onsite event spaces (Main Salon, Vista Terrace, Barrel Room) to host private tastings, corporate events, and wine-and-dine experiences for local businesses and luxury brands, creating new B2B partnerships.

Winemaking leadership Promote the appointment of Paula Borgo as Director of Winemaking to highlight leadership and quality assurance, using her profile in outreach to upscale distributors and media to build credibility and drive premium placements.

Sauvignon Blanc Launch Exploit recent product launches such as the 2020 Sauvignon Blanc to create seasonal promotions, tasting flights, and sampler packages for retailers and direct-to-consumer channels seeking varietal diversity.

Tech-enabled marketing Engage Artesa’s digital stack (Klaviyo, Mailchimp, OneTrust/Google Cloud) to power targeted email campaigns, loyalty programs, and privacy-compliant promotions to existing customers and prospects in aligned geographies.