Premium Portfolio Asahi UK represents a range of iconic super-premium beers and ciders (Peroni Nastro Azzurro, Asahi Super Dry, Grolsch, Pilsner Urquell, St Stefanus, London Pride) offering cross-sell opportunities to on-trade partners seeking quality brands and premium experiences.

Category Support Recent launches of impartial category advice resources and the Super Sales program indicate a value proposition for retailers to grow beer sales and profits, presenting a ready-made sales proposition for convenience retailers and wholesalers.

Partnerships & Exposure Strategic partnerships, including Brentford FC and collaborations with advertising platforms, expand brand visibility and co-marketing opportunities to drive on-trade and off-trade demand through sponsored events and targeted campaigns.

Education & Credibility Awards and training (Level 1 Beer qualification for field teams, collaborations with universities) bolster credibility with retailers and operators, enabling easier adoption of Asahi UK’s category programs and technical support in venues.

Market Potential A diverse 201-500 employee footprint and a multi-brand portfolio align with mid-market hospitality accounts and regional wholesalers, suggesting scalable opportunities to upsell premium beers, seasonal promotions, and Christmas campaigns like Peroni Nastro Azzurro Christmas.