Strategic partnerships Asahi UK has an active and growing network of venue partnerships including Emirates Stadium, Etihad Stadium, Ascot and Soho House & Co., plus exclusive cricket venue commitments. This presents a sales opportunity to expand premium beer and cider placements in sports and hospitality venues, cross-selling event sponsorships, and exclusive tapping rights.

Airport and travel hubs Recent collaboration with Plaza Premium Group to bring Asahi Super Dry and Meantime Dial Lager to UK airport lounges signals a channel expansion strategy. Target additional duty-free, airport lounges, and travel retail partners to broaden on-site brand visibility and premium consumption occasions during travel.

Premium portfolio upsell The portfolio features multiple iconic super-premium brands (Peroni Nastro Azzurro 0.0%, Asahi Super Dry, Grolsch, Pilsner Urquell, London Pride, Meantime). There is an opportunity to upsell to venues seeking elevated beer selections, including 0.0% options for health-conscious or designated-driver segments.

Sustainability alignment Recent partnerships and supplier collaboration (Boortmalt for sustainable barley farming) indicate a sustainability-focused growth angle. Position Asahi UK as a partner for venues pursuing responsible sourcing, local/british barley programs, and sustainability metrics in supplier procurement pitches.

Data-driven selling Available tech stack (Power BI, SAP, Drupal, Hotjar) and enterprise tools suggest capacity to deliver data-backed shelf wins, performance dashboards, and targeted promotions. Leverage analytics to optimize inventory, promotions, and venue-level ROI for current partners and prospective accounts.