Store footprint Consider approaching Asel Art Supply about exploring online-first or pop-up retail models given the recent closure of their Cedar Springs flagship store, which may indicate a shift away from large permanent retail spaces.

Revenue gap With annual revenue under $1 million and a mid-sized team, there is potential to offer scalable B2B solutions such as bulk purchasing programs, loyalty incentives for school and community groups, and bundled artist supply kits to boost volume.

Digital channels Their tech stack includes Squarespace and Google Fonts/Analytics tools, suggesting openness to digital storefront enhancements, email marketing, and SEO services to improve online visibility and online-to-offline foot traffic.

Competitive positioning In a market with players like Artist & Craftsman, Utrecht, Jerry’s, and Blick, position proposals could focus on niche product assortments, local art community collaborations, and value-added services (workshops, demos) to differentiate and drive repeat customers.

Growth opportunities Recent news indicates consolidation or relocation; target opportunities include e-commerce optimization, supplier partnerships, and private-label or exclusive product lines to increase margins and diversify revenue streams.