Growth momentum ASG Group has rebranded to NRI ANZ and is pursuing growth through global strengths and industry partnerships, signaling expanding service capabilities and cross-market opportunities that can be leveraged to upsell to existing clients and target new sectors.

Salesforce partnership Recent Salesforce Growth Award and ongoing alliance indicate a strategic emphasis on CRM and cloud-based customer experience solutions; target clients seeking Salesforce integration, acceleration, and expansion to drive digital transformation.

Digital transformation Launch of NRI STREAM and collaborations in healthcare and asset management demonstrate a focus on speed of digital transformation; position NRI ANZ as a partner for rapid implementation, data modernization, and sector-specific automation services.

Leadership changes Executive leadership shift with a new CEO appointment creates opportunities to engage the top of funnel through refreshed strategic messaging and relationship-building with clients seeking stability and renewed strategic direction.

Mature enterprise profile Revenue range and employee scale place NRI ANZ among mid to large IT services players; target mid-market and enterprise clients looking for scale, AWS/SAP/Adobe tech proficiency, and integrated IT consulting with global capabilities.