Growth opportunity Target mid-sized commercial integrators and professional audio installers leveraging Ashly’s FX/FXD amplifier line and recent firmware enhancements to upsell upgraded processing capabilities and expanded power for larger venues.

Product expansion Capitalize on Ashly’s 16 new FX/FXD amplifier models launched at InfoComm 2025 by aligning with dealers and system designers who need scalable, networked amplification for growing AV installations and retrofits.

Strategic partnerships Leverage past partnerships (e.g., 4rla, Robert Louis Associates) to co-sell bundled solutions that pair Ashly amplification with compatible components from Tau Audio Solutions and Spottune for integrated audio ecosystems in education, hospitality, and corporate spaces.

Firmware value Promote AQM firmware upgrades to existing customers as a value-add for performance, security, and feature enhancements, creating opportunities for upgrade campaigns and recurring support engagements.

Retail and field roles Engage national retail and field sales leadership (recent hire of a national sales manager for retail) to expand showroom demonstrations, training programs, and dealer incentives that drive larger per-project ASP and faster close cycles.