Automation & CRM The company currently relies on basic email marketing via Constant Contact and solid hosting on Google Cloud. There is an opportunity to upsell a scalable marketing automation and CRM integration to deliver multi-channel campaigns, lead nurturing, and measurable ROI for clients. Position Ask Hillary's as a full-stack marketing partner capable of strategy, design, and operations to implement and manage automated programs.

Recruitment Marketing With WP Job Openings and dedicated sourcing specialists, Ask Hillary's can expand into recruitment marketing and employer branding for clients. Propose packaged services around talent acquisition campaigns, job-post optimization, and candidate nurture to help clients attract and convert top talent while tying recruitment outcomes to business results.

Analytics & ROI Leveraging MySQL and Google Cloud, the firm can build dashboards and reporting that quantify campaign performance and audience insights. Offer data integration, visualization, and ROI-focused measurement as a service to help clients optimize budgets and demonstrate value, backed by a clear measurement framework.

Video Marketing YouTube usage and creative capabilities position the agency to extend into video production and channel management, including video ads and multi-channel promotion. Present end-to-end video content packages to clients seeking higher engagement, brand storytelling, and measurable video ROI.

Local Growth Based in Hopkins, MN with a small team, the company is well-placed to target local SMBs in Minnesota with a bundled marketing services package focused on employee, customer, and partner engagement. Develop a regional go-to-market plan, partner with local organizations, and offer affordable, scalable programs tailored to small businesses.