Insights

Sustainable Product Line Askov Finlayson emphasizes climate-positive initiatives and offers innovative, eco-friendly products like the Winter Parka made from recycled materials. This focus on sustainability appeals to environmentally conscious consumers and presents opportunities to expand promotional efforts around eco-friendly outdoor and winter apparel.

Expanding Seasonal Offerings Recent product launches such as North Swimwear indicate a strategic move to diversify beyond winter apparel into summer and year-round outdoor clothing. Leveraging existing brand credibility could facilitate cross-promotional campaigns to boost sales across different seasons.

Local Collaborations Partnerships with local retailers like Idun and Blu Dot demonstrate community engagement and a regional customer base. These partnerships can be further exploited through joint marketing and exclusive product collections to attract local customers and increase in-store and online sales.

Digital Engagement The use of tools such as Google Analytics, Yotpo Reviews, and BigCommerce suggests a robust digital infrastructure. Targeted online campaigns highlighting their climate-positive story and broadening direct-to-consumer channels could significantly increase market reach and conversions.

Brand Credibility Being recognized by Esquire and GQ and holding B Corp certification positions Askov Finlayson as a trusted, quality-focused brand. Marketing efforts that emphasize their social responsibility and innovative eco-friendly offerings can attract a premium customer base interested in sustainability and authenticity.

Askov Finlayson Tech Stack

Askov Finlayson uses 8 technology products and services including Google Hosted Libraries, Figma, Cart Functionality, and more. Explore Askov Finlayson's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • Figma
    Design
  • Cart Functionality
    E-commerce
  • BigCommerce
    E-commerce Platforms
  • Envoy
    Load Balancers
  • Yotpo Reviews
    Online Review Management
  • HTTP/3
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Media & News

Askov Finlayson's Email Address Formats

Askov Finlayson uses at least 1 format(s):
Askov Finlayson Email FormatsExamplePercentage
First.Last@askovfinlayson.comJohn.Doe@askovfinlayson.com
45%
Last@askovfinlayson.comDoe@askovfinlayson.com
5%
First.Last@askovfinlayson.comJohn.Doe@askovfinlayson.com
45%
Last@askovfinlayson.comDoe@askovfinlayson.com
5%

Frequently Asked Questions

Where is Askov Finlayson's headquarters located?

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Askov Finlayson's main headquarters is located at 729 North Washington Avenue, Suite 600. The company has employees across 3 continents, including North AmericaAsiaSouth America.

What is Askov Finlayson's phone number?

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You can contact Askov Finlayson's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Askov Finlayson's official website and social media links?

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Askov Finlayson's official website is askovfinlayson.com and has social profiles on LinkedIn.

What is Askov Finlayson's SIC code NAICS code?

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Askov Finlayson's SIC code is 5611 - Men's and Boys' Clothing and Accessory Stores NAICS code is 44-45 - Retail Trade.

How many employees does Askov Finlayson have currently?

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As of December 2025, Askov Finlayson has approximately 6 employees across 3 continents, including North AmericaAsiaSouth America. Key team members include Vice President Of Business Development: D. O.Founder And Ceo: E. D.Co-Owner: A. D.. Explore Askov Finlayson's employee directory with LeadIQ.

What industry does Askov Finlayson belong to?

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Askov Finlayson operates in the Retail industry.

What technology does Askov Finlayson use?

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Askov Finlayson's tech stack includes Google Hosted LibrariesFigmaCart FunctionalityBigCommerceEnvoyYotpo ReviewsHTTP/3Google Analytics.

What is Askov Finlayson's email format?

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Askov Finlayson's email format typically follows the pattern of First.Last@askovfinlayson.com. Find more Askov Finlayson email formats with LeadIQ.

When was Askov Finlayson founded?

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Askov Finlayson was founded in 2011.

Askov Finlayson

RetailMinnesota, United States2-10 Employees

Askov Finlayson is based in Minneapolis, Minnesota. To live here is to know and embrace winter, and that’s the spirit behind everything we do. 

Our company was founded in 2011 as a small men’s clothing shop with a focus on lasting quality and timeless design, and it soon came to be recognized by Esquire and GQ as one of the best stores in America. In 2013, we created our first run of North Hats and the rest is history.

In 2019, Askov Finlayson introduced The Winter Parka. At the time, the warmest outerwear could easily cost $1,000 or more. We saw an opportunity to make the enjoyment of winter more accessible by selling directly to our customers and we’re proud to offer the highest quality at the greatest value.
 
Celebrating the cold means protecting it, too, and climate change threatens to make winter disappear. As a certified B Corp, we take accountability for our carbon footprint and our climate-positive business model invests more money fighting climate change each year than running our company costs the planet. 

We hope our products will help empower you to get outside and discover your North, wherever that may be. Together, we can Keep The North Cold for generations to come.

Section iconCompany Overview

Headquarters
729 North Washington Avenue, Suite 600
Phone number
SIC Code
5611 - Men's and Boys' Clothing and Accessory Stores
NAICS Code
44-45 - Retail Trade
Founded
2011
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    Askov Finlayson's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Askov Finlayson's revenue is estimated to be in the range of $1M$10M

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