Sustainability led Outerknown’s strong sustainability focus and transparent supply chain present opportunities to collaborate on upcycled, seaweed or NetPlus materials, as well as upscale resale programs to attract environmentally conscious retailers and customers.

Brand storytelling With founder Kelly Slater’s global profile and a narrative around function, style and sustainability, there is potential to create co-branded capsules or regional story-driven campaigns with retailers that emphasize purpose-driven fashion.

Product diversification Recent launches such as the NetPlus shell puffer and partnerships for seaweed-fiber collections indicate room to expand into high-performance sustainable outerwear, accessories, and signature collabs that appeal to surf and lifestyle channels.

Strategic partnerships Existing collaborations (Keel Labs, Otis Eyewear) show a pattern of cross-brand sustainability alliances that could be broadened with retailers, beachfront brands, or hospitality sectors seeking eco-friendly merchandise.

Growth readiness With mid-market revenue and a 51-200 employee base, Outerknown is positioned for wholesale expansion and international distribution, especially in markets prioritizing ethical fashion and durable goods.