Strategic Industry Position Askuity operates as a retail analytics platform within the software development industry, wholly owned by The Home Depot. This strategic ownership positions it as a key player in retail supply chain optimization and supplier collaboration, offering opportunities to expand into other major retail stakeholders seeking similar analytics solutions.

Recent Acquisition and Focus Having been acquired by The Home Depot in late 2018, Askuity now exclusively supports Home Depot-affiliated brands. This focus presents a niche sales opportunity targeting retail companies that are part of or aspire to join The Home Depot’s ecosystem, emphasizing integrated analytics and supplier engagement tools.

Growth Funding and Validation With a history of successful funding rounds including a $3 million growth investment in 2017 and recognition as a Deloitte Fast 50 company, Askuity demonstrates strong validation of its technology and growth potential. This signals a reliable partner for enterprises seeking proven, innovative retail analytics solutions.

Technology Stack Insights Utilizing modern tools such as SQL, AngularJS, and Bootstrap, Askuity’s platform indicates a scalable, developer-friendly environment. Understanding this tech stack provides sales teams with tailored messaging for tech-savvy retail and supply chain companies looking for robust analytics infrastructure.

Market and Revenue Opportunity Operating within a niche segment with revenues estimated between 1 million to 10 million dollars, Askuity offers targeted analytics solutions to mid-sized retail tech companies. There is potential to upsell expanded analytics, integration services, or cross-industry retail innovations to similar companies in the retail technology space.