Sponsorship Scope A.S.O. operates a diversified portfolio across cycling, rally, sailing, marathon and golf events in multiple countries, providing a broad platform for brand activation, sponsorship and integrated media campaigns—ideal for automotive, consumer goods, travel and sport equipment sponsors seeking cross sport reach and regional coverage.

Digital Ecosystem The company maintains a robust digital ecosystem including programmatic advertising and data privacy tools and partner channels such as YouTube, Strava and LinkedIn, offering advertisers a turnkey path to target fans, measure impact and scale campaigns around marquee events.

Experiential Revenue With many non stadia events and in person audience engagements, there is a strong opportunity to grow hospitality, VIP experiences, corporate partnerships and travel services, expanding revenue beyond ticketing through enhanced fan experiences and sponsor activations.

Media Rights ASO is positioned at the crossroads of sport content and broadcast partnerships, with ties to European broadcasters and media brands via the Amaury Group, creating openings for co produced content, exclusive rights deals, streaming opportunities and cross promotion with L'Équipe properties.

Merch Fan Engagement The organization already engages fans through product partnerships and official merchandise channels, presenting room to broaden licensing, ecommerce and digital fan engagement programs such as merch drops, exclusive gear and brand collaborations, leveraging Tour de France and other event communities.