Expansive Event Portfolio Amaury Sport Organisation organizes a diverse range of high-profile international sporting events across multiple disciplines including cycling, motor sports, sailing, marathon running, and golf. This broad portfolio offers multiple opportunities for sponsorship, branded content, and cross-promotional partnerships across global markets.

Strong Digital Engagement The company’s recent collaborations with broadcasters and digital platforms, such as the European Broadcasting Union and Team Radio initiatives, highlight its focus on enhancing fan engagement through innovative media solutions. This creates avenues for technology providers, content creators, and digital advertisers to collaborate with ASO.

International Market Reach Operating in 25 countries with 90 events annually, ASO’s global footprint facilitates entry points for international brands looking to activate in Europe, Africa, and North America through event sponsorship, product placement, and localized marketing campaigns.

Partnership Expansion Opportunities Recent partnerships with cycling federations, broadcasters, and commercial retailers demonstrate ASO’s openness to strategic alliances, providing potential sales avenues for companies offering sporting goods, apparel, broadcasting technology, or logistical services tailored to large-scale sports events.

Media and Sports Synergy As a subsidiary of the media-rich Groupe Amaury and owning flagship properties like L’Équipe, ASO presents multiple touchpoints for media, marketing, and digital tech companies to integrate seamlessly with content distribution, event promotion, and fan engagement channels for targeted outreach.