Global Reach ASP AFFINAGE operates with a global footprint across more than 50 countries, backed by a UK head office and a California base. This expansive network creates sales opportunities through regional distributors, exclusive salon partnerships, and joint marketing programs to accelerate market penetration in mid-sized and emerging markets.

Pro Color Focus The portfolio features Infiniti Permanent Colour Creme and Satin ammonia-free tones, plus styling aids. This positions ASP well for salons seeking safer, high-performance color systems and maintenance treatments, enabling cross-sell with color refresh, damage repair, and styling lines.

Private Label Opportunity With an R&D lab in Bologna and manufacturing presence in the US and UK, ASP can offer private label or co-branded lines, enabling distributors or salon chains to differentiate with customized shades, packaging, or exclusive ranges.

Digital Enablement A modern tech stack including Google Cloud, JSON-LD, and MySQL supports scalable e-commerce, CRM integration, and data-driven marketing. Leverage these capabilities to optimize digital catalogs, targeted outreach, and streamlined reordering for salon clients.

Sustainable Color Ammonia-free and color-focused formulations align with growing salon demand for safer, eco-conscious products. Position ASP as a partner for studios prioritizing health, sustainability, and performance in color services.