Celebrity trendsetter Redken leads hair trends at major Fashion Weeks, creating opportunities to partner with celebrities and influencers for product promotion and endorsements.

Strategic partnerships Recent partnerships with beauty industry players like IT Cosmetics and Timothyjohnsalon indicate strategic collaboration opportunities to expand market reach and customer base.

Innovative product launches Innovative product launches like the Acidic Color Gloss range with advanced formulas present sales opportunities for distributors, salons, and retailers seeking unique and high-quality haircare products.

Digital training programs The launch of the Working It Out Safe Space digital training program showcases Redken's commitment to education, providing opportunities for B2B sales in offering training solutions to salons and beauty professionals.

Empowerment partnerships Collaborations with organizations like Chatters Limited Partnership and It Gets Better Canada present opportunities for CSR-aligned sales initiatives targeting socially conscious consumers and building brand loyalty.