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Insights

Growth opportunities Redken is expanding its product lines with new ABC extensions like Hair Bandage Balm and 24/7 Night & Day Serum, signaling ongoing demand for hair repair and daily protection products that can be paired with professional salon services.

Salon channel emphasis The brand confirms distribution through salons only and has built retail education spaces such as The Beauty Corner Pro Boutique, highlighting a strong B2B focus where partnerships with salons and professional stylists can drive joint promotions and exclusive SKUs.

Technology adoption With a tech stack including Sitecore, Optimizely, and OneTrust, there is scope to leverage digital experiences for salon partner onboarding, personalized marketing, and compliance-driven data management to support enterprise-grade outreach.

Global fashion buzz Redken’s leadership in backstage beauty for major Fashion Weeks suggests opportunities to co-market with fashion brands, academies, and events, expanding sponsorships, exclusive launches, and influencer-driven campaigns targeting trend-focused salons.

Growth constraints Reported revenue below $1M indicates significant room for scale; sales efforts could prioritize large salon networks, distributor partnerships, and premium retail or education programs to accelerate revenue growth.

Similar companies to Redken

Redken Tech Stack

Redken uses 8 technology products and services including Optimizely, Microsoft Advertising, The Trade Desk, and more. Explore Redken's tech stack below.

Media & News

Redken's Email Address Formats

Redken uses at least 2 email formats:
Redken Email FormatsExamplePercentage
FLast@redken.comJDoe@redken.com
96%
LFirst@redken.comDJohn@redken.com
4%

Frequently Asked Questions

What is Redken's phone number?

Minus sign iconPlus sign icon You can contact Redken's main corporate office by phone at
+1-210-348-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Redken's official website and social media links?

Minus sign iconPlus sign iconRedken's official website is redken.com and has social profiles on LinkedIn.

How much revenue does Redken generate?

Minus sign iconPlus sign icon As of July 2026, Redken's annual revenue is estimated to be <$1M.

What is Redken's NAICS code?

Minus sign iconPlus sign iconRedken's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Redken have currently?

Minus sign iconPlus sign iconAs of July 2026, Redken has approximately 1K employees across 5 continents, including North America, Europe and Oceania. Key team members include Vice President Integrated Marketing Communications: D. K., Owner: G. G. and Owner: R. M. Explore Redken's employee directory with LeadIQ.

What industry does Redken belong to?

Minus sign iconPlus sign iconRedken operates in the Cosmetics industry.

What technology does Redken use?

Minus sign iconPlus sign iconRedken's tech stack includes Optimizely, Microsoft Advertising, The Trade Desk, Sitecore, OneTrust, Agentforce, AfterPay and Microsoft Azure.

What is Redken's email format?

Minus sign iconPlus sign iconRedken's email format typically follows the pattern of FLast@redken.com. Find more Redken email formats with LeadIQ.
Redken logo

Redken

CosmeticsNew York, United States1001-5000 Employees

Redken is a New York, New York-based manufacturer of personal care products focused on professional hair care and distributed through the salon channel. It is recognized as a leader in backstage beauty, helping set hair trends for Fashion Weeks in New York, London, Milan, and Paris. Its core customers are salons and professional stylists who rely on salon-grade products. The company operates within the personal care industry and maintains a sizable workforce. In 2026, Redken introduced the Acidic Grow Full Range, a product line designed to rebalance, strengthen, and densify hair.

Section iconCompany Overview

Phone number
+1-210-348-****
Website
redken.com
NAICS Code
32562 - Toilet Preparation Manufacturing
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • <$1M

    Redken's revenue is estimated to be in the range of <$1M

Company Leadership

  • Vice President Integrated Marketing Communications at Redken
    D. K.
    Vice President Integrated Marketing Communications
    Mobile Phone
  • Owner at Redken
    G. G.
    Owner
    Mobile Phone
  • Owner at Redken
    R. M.
    Owner
    Mobile Phone
  • Owner at Redken
    B. G.
    Owner
    Mobile Phone
  • Assistant Vice President Education Development at Redken
    K. M.
    Assistant Vice President Education Development
    Mobile Phone

Employee Directory

  • Assistant Vice President, National Accounts at Redken
    K. H.
    Assistant Vice President, National Accounts
    Mobile Phone
  • Sr Director Of Training at Redken
    J. P.
    Sr Director Of Training
    Mobile Phone
  • Interactive Art Director at Redken
    J. C.
    Interactive Art Director
    Mobile Phone
  • Director, Marketing at Redken
    M. S.
    Director, Marketing
    Mobile Phone
  • Director at Redken
    R. I.
    Director
    Mobile Phone

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