AI capabilities ASP recently launched an AI exhibitor profile tool in May 2026, indicating a strategic push into AI-driven features. This presents a sales opportunity to offer enhanced AI-powered profiles, automation, and data insights to event organizers seeking smarter exhibitor management and personalized attendee experiences.

Integrations growth A major upgrade to ASP's integrations framework in September 2025 suggests demand for seamless connectivity with third‑party software. Target potential clients with needs for rapid, scalable integrations (CRM, marketing automation, analytics, ticketing) to streamline event operations and data flows.

Composer II The launch of Composer II in March 2025 signals a modern, flexible site builder for events. This offers a sales angle to upsell enhanced website capabilities, templates, and self‑serve site creation to organizers seeking faster time‑to‑live with robust customization.

Optimization services ASP introduced Optimisation Time in 2024 offering affordable SEO, CRO, GA4, and campaign tracking help. Present this as an ongoing performance marketing package to improve event visibility, registrations, and sponsor engagement for mid‑market organizers prioritizing ROI.

Industry recognition Being shortlisted as a finalist for Best Supplier to Organisers at the EN Awards in 2025 enhances credibility. Leverage this recognition in outreach to prospective clients as a proof point for reliability, industry expertise, and quality of service.