AI driven expansion ASP recently launched an AI exhibitor profile tool in May 2026, signaling a growing product line that can be upsold to existing clients and marketed to new prospects seeking advanced automation and data-driven exhibitor experiences.

Integrations leap A major upgrade to the integrations framework in September 2025 creates a compelling cross-sell opportunity with clients needing seamless connections to hundreds of best-in-class software, enabling partner ecosystems and joint marketing.

Composer platform The release of Composer II in March 2025 positions ASP as a configurable website builder for events, offering a scalable product for organizers who want faster site builds, potentially expanding into tiered subscription plans and enterprise licensing.

SEO and optimization Optimization Time launched in 2024 and offers affordable, bite-sized SEO, CRO, GA4, and campaign tracking services, creating an easy entry point for upselling ongoing digital marketing retainers to event organizers aiming to improve performance.

Industry recognition Being shortlisted as a finalist for Best Supplier to Organisers at the EN Awards in 2025 enhances credibility and can be leveraged to open conversations with mid to large-sized event organizers seeking proven suppliers with industry recognition.