Insights

Niche Client Focus Asset Planning Services primarily serves high-net-worth employees and retirees of Merck & Co., Inc., indicating an opportunity to expand services to similar pharmaceutical industry clients or other large corporate retirement plans seeking tailored wealth management solutions.

Strategic Acquisition The recent acquisition by Wescott Financial Advisory Group suggests a consolidating trend within the financial advisory sector, highlighting potential for collaboration, partnership, or integration with other firms looking to strengthen their niche of affluent corporate clients.

Investment Activities The firm’s recent investments in assets such as Unifi, Waterstone Financial, and Greene County Bancorp reveal a focus on diversified wealth management strategies, presenting opportunities to offer expanded investment products and services to sophisticated clients.

Service Differentiation Asset Planning Services employs a family-office style team approach and boasts highly credentialed advisors, making it attractive to high-value clients seeking personalized, objective financial planning—an opening to target similar high-end clients through targeted marketing campaigns.

Growth Potential With annual revenues between 10 to 25 million dollars and a concentrated client base, there is significant room to scale operations by leveraging relationships within the pharmaceutical sector or expanding into broader corporate employee retirement plan markets.

Asset Planning Services, Ltd. Tech Stack

Asset Planning Services, Ltd. uses 8 technology products and services including Fastly, Google Fonts API, jQuery Migrate, and more. Explore Asset Planning Services, Ltd.'s tech stack below.

  • Fastly
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • Google Analytics
    Web Analytics

Media & News

Asset Planning Services, Ltd.'s Email Address Formats

Asset Planning Services, Ltd. uses at least 1 format(s):
Asset Planning Services, Ltd. Email FormatsExamplePercentage
First@assetplanningservices.comJohn@assetplanningservices.com
35%
Last@assetplanningservices.comDoe@assetplanningservices.com
23%
FLast@assetplanningservices.comJDoe@assetplanningservices.com
7%
First@assetplanningservices.comJohn@assetplanningservices.com
35%

Frequently Asked Questions

Where is Asset Planning Services, Ltd.'s headquarters located?

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Asset Planning Services, Ltd.'s main headquarters is located at 162 Main Street, P/o Box 164. The company has employees across 1 continents, including North America.

What is Asset Planning Services, Ltd.'s phone number?

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You can contact Asset Planning Services, Ltd.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Asset Planning Services, Ltd.'s official website and social media links?

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Asset Planning Services, Ltd.'s official website is assetplanningservices.com and has social profiles on LinkedIn.

What is Asset Planning Services, Ltd.'s SIC code NAICS code?

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Asset Planning Services, Ltd.'s SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 52 - Finance and Insurance.

How many employees does Asset Planning Services, Ltd. have currently?

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As of December 2025, Asset Planning Services, Ltd. has approximately 14 employees across 1 continents, including North America. Key team members include President: E. C.Executive Vice President: C. C.Wealth Planner, Director - Estate And Charitable Planning: K. V. B.. Explore Asset Planning Services, Ltd.'s employee directory with LeadIQ.

What industry does Asset Planning Services, Ltd. belong to?

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Asset Planning Services, Ltd. operates in the Financial Services industry.

What technology does Asset Planning Services, Ltd. use?

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Asset Planning Services, Ltd.'s tech stack includes FastlyGoogle Fonts APIjQuery MigrateModernizrUnderscore.jsjQueryYoast SEOGoogle Analytics.

What is Asset Planning Services, Ltd.'s email format?

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Asset Planning Services, Ltd.'s email format typically follows the pattern of First@assetplanningservices.com. Find more Asset Planning Services, Ltd. email formats with LeadIQ.

When was Asset Planning Services, Ltd. founded?

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Asset Planning Services, Ltd. was founded in 1987.

Asset Planning Services, Ltd.

Financial ServicesPennsylvania, United States11-50 Employees

Asset Planning Services, Ltd. is a fee-only wealth management firm that provides financial planning, investment planning, income tax planning, risk management and estate planning services to employees and retirees of Merck & Co., Inc.*
 
•Founded in 1987

•Our services are fee-only.
 
•Our advice and recommendations are objective and applicable to your unique situation.
 
•We use a Family-office type of team approach to serving our clients; No single advisor assigned to a client

•The firm's professional staff credentials include various academic degrees and professional designations, such as: Master of Science in Personal Financial Planning (MS), Chartered Financial Analyst (CFA), Certified Financial Planner (CFP®), Certified Employee Benefit Specialist (CEBS), Certified Public Accountant (CPA), Chartered Life Underwriter (CLU®) and Chartered Financial Consultant (ChFC®).
 
•We serve clients throughout the United States.
 
*The use of Merck’s name is neither a testimonial nor endorsement of APS, or APS'​ wealth management services, by Merck & Co., Inc. ("Merck"​), or any current or former employee of Merck. Additionally, Merck does not recommend, employ, or contract with APS to provide these services to Merck, or any of its employees. Merck’s name is strictly used to identify APS’ selective client niche, as determined solely by APS. While APS may, on occasion, work with clients employed at other firms besides Merck, our primary focus is building relationships and sharing our more concentrated knowledge exclusively about, and for, Merck executives/retirees and their families, when selected to do so by those individuals.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP®(with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

Section iconCompany Overview

Headquarters
162 Main Street, P/o Box 164
Phone number
SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
52 - Finance and Insurance
Founded
1987
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Asset Planning Services, Ltd.'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Asset Planning Services, Ltd.'s revenue is estimated to be in the range of $10M$25M

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