Client branded auctions Opportunity to position as a turnkey, client-branded remarketing event partner for asset-heavy clients seeking branded live/online or timed online sales, enhancing client control and revenue potential.

Revenue model benefits Highlight the flat-rate plus 1.25% online fee structure to potential customers, emphasizing cost efficiency relative to traditional auction houses and the potential for higher margins on each sale.

Tech-enabled efficiency Leverage ARP’s modern tech stack and high quality auction platform as a selling point for clients seeking scalable, low-friction auction events with robust analytics and online reach.

Growth-ready partner Target asset-heavy industries with frequent surplus or turnover (equipment, fleet, surplus assets) by offering repeatable remarketing events and predictable revenue streams for both buyer and seller clients.

Market positioning Position ARP against mid-market auction players by emphasizing lower costs, customized branding, and flexible sales formats to win mid-market clients that value brand integrity and operational control.