Insights

Surplus Market Access AssetNation operates as a leading online marketplace and solutions provider for surplus, end of life, and salvage assets, with a large network of over 85,000 active buyers and multiple marketplaces. Sales opportunities exist by offering buyers access to diversified salvage assets and sellers faster returns through cross-market channels.

Global Reach Headquartered in Houston with offices in Pittsburgh, Mexico City and London, AssetNation has international reach through its marketplaces SalvageSale and Asset-Auctions across multiple regions. This enables BD teams to target cross-border asset disposition and international buyers, expanding potential deal flow.

Strategic Backing AssetNation is owned by Ritchie Bros. Auctioneers, a well-capitalized parent with NYSE visibility, which can facilitate partnerships, co-selling opportunities, and access to broader client bases and potential cross-pollination of buyers and sellers.

Tech-Driven Efficiency The tech stack includes AWS, DNS and security tooling, and analytics-oriented tools (Google Search Console, Microsoft 365), indicating a mature digital infrastructure. Opportunities exist to optimize listings, automate buyer outreach, and leverage data to improve recovery valuations and time-to-close.

Revenue Growth Potential Current revenue is in the low-to-mid single-digit millions with a sizeable buyer network, suggesting upside from expanding asset categories, onboarding more sellers, and leveraging the parent company’s scale for larger auctions and bundled solutions.

Similar companies to AssetNation

AssetNation Tech Stack

AssetNation uses 5 technology products and services including Amazon Web Services, Amazon Route 53, Microsoft 365, and more. Explore AssetNation's tech stack below.

  • Cloud Hosting
  • Amazon Route 53
    Domain Name Services
  • Proofpoint Email Protection
    Email Security
  • Google Search Console
    Web Analytics

AssetNation's Email Address Formats

AssetNation uses at least 4 email formats:
AssetNation Email FormatsExamplePercentage
FLast@assetnation.comJDoe@assetnation.com
76%
FirstLast@assetnation.comJohnDoe@assetnation.com
12%
First@assetnation.comJohn@assetnation.com
6%
FirstL@assetnation.comJohnD@assetnation.com
6%

Frequently Asked Questions

What is AssetNation's phone number?

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You can contact AssetNation's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AssetNation's official website and social media links?

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AssetNation's official website is assetnation.com and has social profiles on LinkedIn.

How much revenue does AssetNation generate?

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As of July 2026, AssetNation's annual revenue is estimated to be $1M - $10M.

What is AssetNation's SIC code?

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AssetNation's SIC code is 5961 - Catalog and Mail-Order Houses.

How many employees does AssetNation have currently?

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As of July 2026, AssetNation has approximately 51 employees across 2 continents, including North America and Europe. Key team members include Vice President Solutions Sales: J. W., Vice President, Operations: L. B. and Director Of Corporate Sales: L. G. Explore AssetNation's employee directory with LeadIQ.

What industry does AssetNation belong to?

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AssetNation operates in the Internet industry.

What technology does AssetNation use?

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AssetNation's tech stack includes Amazon Web Services, Amazon Route 53, Microsoft 365, Proofpoint Email Protection and Google Search Console.

What is AssetNation's email format?

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AssetNation's email format typically follows the pattern of FLast@assetnation.com. Find more AssetNation email formats with LeadIQ.
AssetNation logo

AssetNation

InternetTexas, United States51-200 Employees

AssetNation operates as a technology-enabled marketplace and solutions provider for surplus, end-of-life, and salvage assets. It combines commerce technology with expert services and runs a family of online marketplaces that connect buyers with sellers to recover value from assets that might otherwise go unused. It connects with more than 85,000 active buyers across its marketplaces.

AssetNation is based in Houston and maintains offices in Pittsburgh, Mexico City, and London. It has been part of Ritchie Bros. Auctioneers since a May 2012 acquisition, with the parent company trading on the NYSE as RBA. The company operates in the Technology, Information and Internet sector and runs marketplaces including SalvageSale.com, SalvageSale.co.uk, Asset-Auctions.com, and Asset-Auctions.com.mx.

Section iconCompany Overview

Phone number
SIC Code
5961 - Catalog and Mail-Order Houses
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    AssetNation's revenue is estimated to be in the range of $1M - $10M

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