Growing Product Range Scrumbles is actively expanding its product offerings with new wet food lines and seasonal products like advent calendars, indicating opportunities for cross-selling and bundling options to existing customers and new pet owners seeking comprehensive nutrition solutions.
Strong Market Recognition Receiving awards as the best food choice for Bengal cats and recognition as a top B Corporation suggests a reputable brand image, making it easier to attract premium customers and retail partners interested in high-quality, ethically governed pet foods.
Recent Funding Success With a recent funding round of over 7 million dollars, Scrumbles has increased resources for marketing, distribution, and product development, offering avenues for sales growth and partnership opportunities within expanding markets.
Digital Engagement Scrumbles’ strong online presence, including launching an online store during lockdown and utilizing platforms like Shopify and social media, creates opportunities for targeted digital marketing campaigns and direct-to-consumer sales initiatives.
Sustainability Focus Recognition as a top B Corporation for governance signals a commitment to sustainability and ethical practices, which appeals to environmentally conscious pet owners and retail partners seeking socially responsible products.