Quality Ingredients Different Dog uses 100% British meat, vegetables, and superfoods cooked by chefs. Highlighting the superior quality of ingredients can be a strong selling point to customers looking for premium dog food products.

Nutritionist-designed Recipes With 12 nutritionist-designed recipes to choose from, Different Dog caters to diverse dietary preferences for dogs. This variety can be leveraged to attract customers with specific nutritional requirements for their pets.

Sustainability Focus Being B Corp™ certified and offering carbon-neutral delivery with recyclable packaging, Different Dog appeals to environmentally-conscious pet owners. Emphasizing sustainable practices in marketing and sales efforts can attract this target audience.

Customer Satisfaction Guarantee Different Dog's 'Fussy dog approved; an empty bowl or your money back' policy instills confidence in potential customers hesitant to try a new product. Promoting this guarantee can reduce purchase barriers and drive sales.

Market Positioning As a company revolutionizing the dog food industry with a focus on nutrition and quality, Different Dog stands out among competitors. Leveraging this unique positioning in sales pitches can differentiate the brand in a crowded market.