Premium Dog Food Different Dog offers premium hand-cooked dog food made with quality ingredients, 100% British meat, and superfoods. Highlighting the nutritional benefits and quality of ingredients could attract health-conscious dog owners seeking the best for their pets.

Sustainability Focus Being a B Corp™ certified company with carbon-neutral delivery and recyclable packaging, Different Dog appeals to environmentally conscious consumers. Emphasizing these sustainable practices can resonate with customers looking for eco-friendly pet food options.

Variety of Options With 12 nutritionist-designed recipes to choose from, Different Dog provides a variety of options to cater to different dog preferences and dietary needs. Leveraging this diverse range can attract a wide customer base seeking tailored nutrition for their pets.

Customer Satisfaction Guarantee Different Dog's 'Fussy Dog Approved' policy, offering an empty bowl or money back, showcases confidence in product quality. This guarantee can entice hesitant customers to try the brand, knowing they have assurance of their dog's satisfaction.

Competitive Positioning Compared to similar companies like Natural Instinct and Paleo Ridge, Different Dog's focus on premium ingredients, sustainability, and customer satisfaction can be emphasized to differentiate itself in the market. Highlighting these unique selling points can help position the brand as a top choice for discerning dog owners.