Industry network AEM connects over 950 member companies across Agriculture, Construction, Forestry, Mining and Utilities, presenting a broad base for cross-selling complementary equipment, services, or safety solutions to a concentrated, sector-specific audience.

PublicPolicy leverage With global public policy representation and market intelligence offerings, there is an opportunity to sell compliance, regulatory advisory, and industry standards services to member companies seeking to navigate international trade and safety requirements.

DataDriven insights Recent launches such as Market Share Statistics for North American telescopic wheel loaders and a self-service tool for participation confirmation indicate a demand for analytics and streamlined engagement, suggesting upsell of data analytics, dashboards, and member-portal enhancements.

Safety partnerships Collaborations with Common Ground Alliance and emphasis on safe digging practices point to cross-sell of safety training, risk assessment, and infrastructure protection solutions to member firms and their suppliers.

Event-driven access AEM hosts and participates in major trade shows and exhibitions; there is a sales opportunity to offer sponsorships, exhibitor services, and premium marketing packages to vendors looking to maximize visibility at Momentum, HDD Rodeo, and other industry events.