Market Position AP CO is a mid-sized Denver-based regional insurance broker within the AssuredPartners network, offering Commercial Lines, Employee Benefits, Personal Lines, and Retirement Plans. This combination positions them to cross-sell across business and personal client segments while leveraging AssuredPartners resources to compete with larger firms.

Growth & Reach With 120+ employees across Colorado and licensing in all 50 states, AP CO has both local expertise and national reach. This enables scalable service for growing clients with multi-state risk needs and presents an opportunity to upsell national program access and advanced risk management solutions.

Tech & Services The emphasis on technology-based solutions alongside tailored planning suggests opportunities to propose digital onboarding, data-driven risk assessments, and modern ERP/insurance tech integrations to improve client experience and retention.

Financial Target Reported revenue in the 50 to 100 million range signals a solid mid-market footprint with potential to upsell larger policy limits, complex risk solutions, and bundled employee benefits with retirement planning for existing mid-sized clients and their affiliated entities.

Partnership Leverage As part of the 12th largest U.S. broker and a local Colorado presence, AP CO can be positioned as a value-driven partner offering scale benefits, access to national programs, and collaborative service models that appeal to growth-focused businesses seeking cost efficiency and comprehensive coverage.