Market Trends Aon has been featured in industry outlook articles, signaling a strong presence and influence in the insurance brokerage industry. Leveraging this industry recognition could lead to partnership opportunities and increased market share.

Technology Adoption Aon utilizes a robust tech stack, including Amazon Aurora and Google Cloud Platform. Highlighting the company's technological sophistication can attract clients looking for innovative solutions and drive technology-focused sales engagements.

Financial Health With strong revenue projections and double-digit free cash flow growth forecasted for FY25, Aon's financial stability can instill confidence in potential clients seeking long-term partnerships. Emphasizing financial strength can be a persuasive sales strategy.

Executive Leadership Recent changes in leadership at Aon, including Greg Case's expanded role, present an opportunity to align sales strategies with the company's refreshed vision and direction. Leveraging the credibility of new leadership can open doors to high-level client engagements.

Competitive Positioning Being grouped with well-known industry players like Erie Indemnity and Marsh & McLennan in industry reports indicates Aon's competitive strength. Highlighting this positioning can differentiate the company in a crowded market, attracting clients seeking industry leaders.