Insights

Wedding market expansion Recent wedding collection launch and focus on spring/summer guests indicates opportunities to upsell bridal party and wedding guest fashion collaborations, accessories bundles, and partner storefronts with bridal retailers.

Live commerce readiness Tech stack includes Shopify and payments like AfterPay and Amazon Pay, alongside data/engagement tools (Microsoft Clarity, Mailgun). This enables targeted retargeting campaigns and streamlined checkout for seasonal promos and new collection drops.

Middle market potential Revenue in the mid single to low double-digit millions with a lean team (11-50 employees) suggests scalable B2B partnerships and wholesale opportunities with retailers seeking fashionable but attainable dresses and separates.

Sustainability and quality Brand emphasizes romance, versatility, and quality in contemporary designs. Positioning opportunities exist for sustainable fabrics, limited collections, and capsule drops to drive exclusivity and higher ASP through brand storytelling.

Competitive positioning Industry peers range from small boutique brands to sizable labels; ASTR can leverage its feminine aesthetic and wedding collection to differentiate in partnerships with lifestyle retailers and e-commerce platforms targeting modern, style-conscious consumers.

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ASTR the Label Tech Stack

ASTR the Label uses 8 technology products and services including AdRoll, Microsoft Clarity, Shopify, and more. Explore ASTR the Label's tech stack below.

AdRoll
Advertising
Microsoft Clarity
Analytics
Shopify
E-commerce
Mailgun
Email
AfterPay
Payment Processing
Amazon Pay
Payment Processing
Google Pay
Payment Processing
Adobe Creative Suite
Visualisation Software

Media & News

Astrthelabel launches spring wedding collection.
ASTR The Label recently launched its spring wedding collection, with plenty of options for guests this upcoming spring and summer season.
Apr 20, 2022 | www.brides.com

ASTR the Label's Email Address Formats

ASTR the Label uses at least 4 email formats:

ASTR the Label Email Formats	Example	Percentage
First@astrthelabel.com	John@astrthelabel.com	65%
FLast@astrthelabel.com	JDoe@astrthelabel.com	25%
Last@astrthelabel.com	Doe@astrthelabel.com	6%
First.Last@astrthelabel.com	John.Doe@astrthelabel.com	4%

Frequently Asked Questions

What is ASTR the Label's official website and social media links?

ASTR the Label's official website is astrthelabel.com and has social profiles on LinkedIn.

How much revenue does ASTR the Label generate?

As of August 2026, ASTR the Label's annual revenue is estimated to be $10M - $25M.

What is ASTR the Label's NAICS code?

ASTR the Label's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ASTR the Label have currently?

As of August 2026, ASTR the Label has approximately 50 employees across 4 continents, including North America, Asia and Europe. Key team members include Fractional Retention Director: L. N., Ecommerce Project Manager: C. A. and Customer Service Staff: T. P. Explore ASTR the Label's employee directory with LeadIQ.

What industry does ASTR the Label belong to?

ASTR the Label operates in the Retail Apparel and Fashion industry.

What technology does ASTR the Label use?

ASTR the Label's tech stack includes AdRoll, Microsoft Clarity, Shopify, Mailgun, AfterPay, Amazon Pay, Google Pay and Adobe Creative Suite.

What is ASTR the Label's email format?

ASTR the Label's email format typically follows the pattern of First@astrthelabel.com. Find more ASTR the Label email formats with LeadIQ.

When was ASTR the Label founded?

ASTR the Label was founded in 2012.

ASTR the Label

Q: What is ASTR the Label's official website and social media links?

ASTR the Label's official website is astrthelabel.com. ASTR the Label has social profiles on LinkedIn.

Q: How much revenue does ASTR the Label generate?

ASTR the Label's annual revenue is estimated to be $10M - $25M.

Q: How many employees does ASTR the Label have currently?

ASTR the Label has approximately 50 employees.

Q: What industry does ASTR the Label belong to?

ASTR the Label operates in the Retail Apparel and Fashion industry.

Q: What technology does ASTR the Label use?

ASTR the Label's tech stack includes Klaviyo, Instagram, Facebook Pixel, Figma, Microsoft Clarity.

Q: When was ASTR the Label founded?

ASTR the Label was founded in 2012.

Q: What is ASTR the Label's NAICS code?

ASTR the Label's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionCalifornia, United States11-50 Employees

ASTR the Label is a retail apparel and fashion company headquartered at 4550 Alcoa Avenue, Vernon, CA 90058. Operating since 2012, the brand presents feminine-inspired collections that emphasize romance, quality, and an attainable, versatile style for a range of occasions, blending contemporary sophistication with chic design. The company employs between 11 and 50 people. ASTR the Label maintains an online presence at astrthelabel.com. In 2022, the brand launched a spring wedding collection.