Insights

Sustainability Leadership Position Reformation as a premium sustainable fashion partner with a clear path to Climate Positive status by 2025 and circular business goals by 2030 to open conversations with brands seeking ESG-aligned suppliers and co-branding opportunities.

Direct-to-Consumer Strength Leverage their robust direct-to-consumer model and 70+ stores to propose omnichannel collaborations, wholesale partnerships, or exclusive collections that capitalize on existing digital sales momentum and international distribution.

Global Growth Momentum Target expansion conversations in North America, the UK, and France, offering market-entry strategies, localized campaigns, and logistics partnerships to accelerate international revenue and leverage their growing international presence.

Financial Upside Signals Utilize the strong Q2 2026 performance and rising profitability to propose premium services such as sustainable materials sourcing, circular repeatable product programs, and value-based pricing strategies with performance-based incentives.

Tech-Driven Marketing Capitalize on their tech stack and data-driven approach by offering advanced marketing tech, CRM optimization, and analytics partnerships to enhance customer acquisition, retention, and measurement across channels.

Similar companies to Reformation

Reformation Tech Stack

Reformation uses 8 technology products and services including AdRoll, Criteo, Amazon Web Services, and more. Explore Reformation's tech stack below.

Media & News

Reformation's Email Address Formats

Reformation uses at least 4 email formats:
Reformation Email FormatsExamplePercentage
First.Last@thereformation.comJohn.Doe@thereformation.com
92%
First@thereformation.comJohn@thereformation.com
6%
FL@thereformation.comJD@thereformation.com
1%
Last@thereformation.comDoe@thereformation.com
1%

Frequently Asked Questions

What is Reformation's phone number?

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You can contact Reformation's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Reformation's stock symbol?

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Reformation is a publicly traded company; the company's stock symbol is REF.

What is Reformation's official website and social media links?

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Reformation's official website is thereformation.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Reformation generate?

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As of August 2026, Reformation's annual revenue is estimated to be $500M - $1B.

What is Reformation's NAICS code?

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Reformation's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Reformation have currently?

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As of August 2026, Reformation has approximately 1.3K employees across 6 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: E. D., Ceo: L. W. and Chief Executive Officer: L. D. Explore Reformation's employee directory with LeadIQ.

What industry does Reformation belong to?

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Reformation operates in the Retail Apparel and Fashion industry.

What technology does Reformation use?

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Reformation's tech stack includes AdRoll, Criteo, Amazon Web Services, Kubernetes, SurveyMonkey, Bluebeam, Mautic and Microsoft Azure.

What is Reformation's email format?

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Reformation's email format typically follows the pattern of First.Last@thereformation.com. Find more Reformation email formats with LeadIQ.

How much funding has Reformation raised to date?

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As of August 2026, Reformation has raised $37M in funding. The last funding round occurred on Jan 14, 2018 for $25M.

When was Reformation founded?

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Reformation was founded in 2009.
Reformation logo

Reformation

Retail Apparel and FashionCalifornia, United States1001-5000 Employees

Reformation is a United States-based fashion retailer and lifestyle brand founded in 2009, headquartered at 2263 East Vernon Avenue, Vernon, California 90058. The company employs between 1,001 and 5,000 people. It pursues sustainable fashion by pairing vintage-inspired designs with environmentally conscious practices, including operating what it terms the first sustainable factory in Los Angeles and using deadstock and eco fabrics, with efforts to track the environmental impact of each product. It has pursued retail innovation, including an in-store technology concept to translate its online experience to physical stores, and it releases limited-edition collections. In 2026, Reformation engaged in collaborations and expansion, including a partnership with Umbro International, expansion of offices to Chicago and across Canada, and a collaboration with Monos that produced a travel capsule; the company also announced plans to open a new store in Manchester, United Kingdom in 2027.

Section iconCompany Overview

Phone number
Stock Symbol
REF
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2009
Employees
1001-5000

Section iconFunding & Financials

  • $37M

    Reformation has raised a total of $37M of funding over 3 rounds. Their latest funding round was raised on Jan 14, 2018 in the amount of $25M as a Series B.

  • $500M - $1B

    Reformation's revenue is estimated to be in the range of $500M - $1B

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