Insights

Expanding Product Portfolio Astral Brands owns a diverse and inclusive portfolio of skincare, makeup, and beauty brands such as PÜR, Aloette, COSMEDIX, and butter LONDON, providing multiple cross-selling opportunities to retail partners interested in clean, prestige, and innovative beauty products.

Recent Leadership Changes The appointment of Joanne Hsieh as CEO in October 2023 signals a strategic leadership shift, presenting an opportunity to engage with new initiatives aimed at growth and innovation that could benefit distribution and partnership models.

Growth through Acquisition Since acquiring Aloette in 1998, Astral Brands has built a solid presence in the prestige skincare and makeup market, indicating ongoing expansion potential and partnership opportunities with brands seeking to leverage an established, diverse product offering.

Technology Integration Utilizing platforms such as Amazon, Google Analytics, and Sage X3 shows Astral Brands’ focus on digital channels and data-driven marketing, opening avenues for collaborations on e-commerce solutions and marketing analytics tools.

Market Positioning & Recognition Recognized as a 2019 Best & Brightest Company to Work For and operating within a competitive landscape alongside industry giants, Astral’s emphasis on innovation and employee engagement suggests potential for strategic partnerships focused on brand development and consumer engagement initiatives.

Astral Brands Tech Stack

Astral Brands uses 8 technology products and services including WordPress, Amazon, Microsoft Excel, and more. Explore Astral Brands's tech stack below.

  • WordPress
    Content Management System
  • Amazon
    E-commerce
  • Microsoft Excel
    Editors
  • Sage X3
    Enterprise Resource Planning
  • ClickUp
    Project Management
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers
  • Animate It
    Wordpress Plugins

Media & News

Astral Brands's Email Address Formats

Astral Brands uses at least 2 format(s):
Astral Brands Email FormatsExamplePercentage
First@purcosmetics.comJohn@purcosmetics.com
48%
FLast@purcosmetics.comJDoe@purcosmetics.com
36%
FirstLast@purcosmetics.comJohnDoe@purcosmetics.com
3%
FirstL@purcosmetics.comJohnD@purcosmetics.com
2%
LastFir@purcosmetics.comDoeJoh@purcosmetics.com
3%
Last@purcosmetics.comDoe@purcosmetics.com
2%
F_Last@purcosmetics.comJ_Doe@purcosmetics.com
2%
First.Last@purcosmetics.comJohn.Doe@purcosmetics.com
2%
LastFirst@purcosmetics.comDoeJohn@purcosmetics.com
2%
FLast@astralbrands.comJDoe@astralbrands.com
88%
Last@astralbrands.comDoe@astralbrands.com
8%
FirstLast@astralbrands.comJohnDoe@astralbrands.com
2%
FirstL@astralbrands.comJohnD@astralbrands.com
2%

Frequently Asked Questions

What is Astral Brands's phone number?

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You can contact Astral Brands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Astral Brands's official website and social media links?

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Astral Brands's official website is astralbrands.com and has social profiles on LinkedIn.

What is Astral Brands's SIC code NAICS code?

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Astral Brands's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Astral Brands have currently?

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As of December 2025, Astral Brands has approximately 109 employees across 6 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: B. A.Chief Executive Officer And Board Director: J. H.Chief Marketing Officer: J. C.. Explore Astral Brands's employee directory with LeadIQ.

What industry does Astral Brands belong to?

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Astral Brands operates in the Personal Care Product Manufacturing industry.

What technology does Astral Brands use?

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Astral Brands's tech stack includes WordPressAmazonMicrosoft ExcelSage X3ClickUpGoogle AnalyticsApacheAnimate It.

What is Astral Brands's email format?

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Astral Brands's email format typically follows the pattern of First@purcosmetics.com. Find more Astral Brands email formats with LeadIQ.

Astral Brands

Personal Care Product ManufacturingGeorgia, United States51-200 Employees

From makeup to skincare to skin health, Astral’s family of brands makes every day a little bit easier—and better—for women and men around the globe. With innovative and transformative products, we redefine the face of beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, pushing the boundaries, and knowing that our commitment to the customer is more than skin deep.

GUIDING PRINCIPLES

• Allocate resources wisely, always asking, “Is the investment worth the return?”
• Hold ourselves accountable, realizing every employee has an impact
• Coach one another, helping team members find their fastball
• Think big; be an innovator and a creator
• Take chances; learn from your mistakes
• Agree to disagree, but never be disagreeable
• Treat every day as if it were opening day
• Never, ever give up
• We are four brands, but one family

PÜR, Aloette, COSMEDIX and butter LONDON

Section iconCompany Overview

Phone number
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
32562 - Toilet Preparation Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Astral Brands's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Astral Brands's revenue is estimated to be in the range of $10M$25M

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