Vertical Niche Dominance Astral is a leading manufacturer of steel burial caskets in the United States, distinguishing itself with over 40 years of experience and a reputation for quality, service, and value. This dominance in a niche market presents an opportunity for targeted sales and partnerships within the funeral industry.

In-House Production Advantage With the unique ability to purchase raw steel coils and produce finished caskets in a single facility in Lynn, Indiana, Astral maintains control over the entire production process. Highlighting this vertically integrated approach can be a compelling sales point to emphasize quality and customization options.

Technology Integration Potential Astral leverages a range of technology stack including Google Analytics, MySQL, and jQuery. Offering tech-savvy solutions and customization options in casket design, potentially through virtual platforms or augmented reality tools, can appeal to modern consumers and drive sales.

Financial Stability & Growth With an estimated revenue ranging between $10M - $50M, Astral demonstrates financial stability and growth potential within the funeral industry. Highlighting this financial health can instill confidence in potential partners or clients seeking long-term relationships.

Community-Centric Focus Astral emphasizes being an asset to customers, employees, and the community. Showcasing community involvement, corporate social responsibility initiatives, or sustainability efforts can resonate with socially conscious clients, opening doors for sales opportunities through shared values.