Expanding Community Engagement ATBShop is actively building brand loyalty through its Wiltshire Fuel skatepark events, which offer free tuition and equipment hire, creating opportunities to attract new extreme sports enthusiasts and convert participants into loyal customers.

Diverse Product Portfolio With a comprehensive range of tested and evaluated boardsports equipment and accessories, ATBShop presents cross-selling potential by targeting customers interested in multiple disciplines such as snowboarding, wakeboarding, and kitesurfing.

Recent Partnerships and Travel The company's collaboration with Pleisure Holidays for a snowboarding trip indicates a potential avenue for targeted travel packages and experiences, appealing to adventure-seeking customers looking for premium, curated extreme sports vacations.

Niche Market Focus Operating within the specialized extreme sports sector, with a close-knit team and a niche customer base, ATBShop can leverage personalized advice and tested products to upsell high-performance gear to both novices and seasoned athletes.

Growth Opportunities Given the company's recent expansion into skatepark events and broad product range despite a modest revenue, there are opportunities to develop exclusive merchandise, branded events, and targeted marketing campaigns to increase sales and brand visibility.