Insights

Diverse Brand Portfolio Route One represents a strong position in the multi-brand retail space, hosting over 450 brands such as Vans, Nike SB, Adidas, and Carhartt. This extensive brand variety offers opportunities to upsell, cross-promote, and collaborate across multiple segments targeting diverse customer preferences.

Active Industry Engagement Recent partnerships with craft breweries and community organizations demonstrate Route One’s active engagement with niche markets and lifestyle collaborations, opening avenues for co-branded merchandise, event sponsorships, and lifestyle-driven product lines to expand customer reach.

Market Positioning Operating within the retail apparel and fashion industry with a revenue range of 1M to 10M, Route One's positioning alongside similar companies indicates room for growth through expanded product lines, digital marketing, or opening new sales channels to increase market share.

Digital Presence and Tech Stack Utilizing a wide range of digital tools like JSON-LD, jQuery, and Mautic, Route One has a foundation for enhancing its online customer experience, personalization, and targeted marketing efforts, crucial for capturing online sales growth and increasing customer loyalty.

Growth and Collaboration Potential Given its active community involvement and recent strategic partnerships, Route One presents opportunities for sales expansion through collaborations with brands, community projects, and lifestyle initiatives that resonate with its core skate and streetwear audience.

Route One Tech Stack

Route One uses 8 technology products and services including ClickCease, Open Graph, Babel, and more. Explore Route One's tech stack below.

  • ClickCease
    Ad Verification And Optimization
  • Open Graph
    Content Management System
  • Babel
    Development
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Priority Hints
    Performance
  • CivicTheme
    UI Frameworks

Route One's Email Address Formats

Route One uses at least 1 format(s):
Route One Email FormatsExamplePercentage
First.Last@routeone.co.ukJohn.Doe@routeone.co.uk
47%
Last@routeone.co.ukDoe@routeone.co.uk
5%
FirstLast@routeone.co.ukJohnDoe@routeone.co.uk
1%
First.Last@routeone.co.ukJohn.Doe@routeone.co.uk
47%

Frequently Asked Questions

What is Route One's official website and social media links?

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Route One's official website is routeone.co.uk and has social profiles on LinkedIn.

What is Route One's NAICS code?

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Route One's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Route One have currently?

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As of December 2025, Route One has approximately 117 employees across 5 continents, including EuropeNorth AmericaAfrica. Key team members include Head Of Merchandsing: C. W.Vice President, Customer Success: I. M.Commercial Director: L. G.. Explore Route One's employee directory with LeadIQ.

What industry does Route One belong to?

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Route One operates in the Retail Apparel and Fashion industry.

What technology does Route One use?

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Route One's tech stack includes ClickCeaseOpen GraphBabelJSON-LDjQueryMauticPriority HintsCivicTheme.

What is Route One's email format?

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Route One's email format typically follows the pattern of First.Last@routeone.co.uk. Find more Route One email formats with LeadIQ.

When was Route One founded?

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Route One was founded in 1989.

Route One

Retail Apparel and FashionEngland, United Kingdom51-200 Employees

Route One is a multi-channel, multi-brand fashion retailer based in the West of England. Proud to be the home to over 450 brands, including Vans, DC, Adidas, Carhartt, Stussy, The Hundreds, Supra and Nike SB.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1989
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Route One's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Route One's revenue is estimated to be in the range of $1M$10M

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