Insights

Brand Network Route One hosts a large multi-brand portfolio with over 450 brands including Vans, Adidas, Carhartt, Nike and more. This presents a sales opportunity to offer brand-aligned promotions, exclusive drops, or co-branded campaigns to enhance in-store and online experiences.

Skate Community Active involvement with skate-focused events and partnerships (e.g., Skategalsnpals, Melanin Skate Gals & Pals) suggests demand for youth-focused marketing, sponsorships, and experiential retail activations that drive foot traffic and loyalty among skater demographics.

West of England Presence Being a regional retailer in the West of England positions Route One for localized campaigns, pop-up collaborations, and logistics-friendly partnerships to improve last-mile delivery, regional inventory optimization, and event-based promotions.

Tech-Driven Commerce Tech stack components such as Nosto (personalization) and S3 indicate readiness for data-driven merchandising, targeted email or onsite experiences. Propose personalized product recommendations, dynamic pricing tests, or exclusive digital experiences to boost AOV and repeat purchases.

Sustainability & Community Collaboration history with community groups and breweries signals opportunities for brand partnerships, sustainability storytelling, and cause-related campaigns that resonate with socially conscious shoppers and can unlock co-marketing and retail-aligned sponsorships.

Similar companies to Route One

Route One Tech Stack

Route One uses 8 technology products and services including Amplitude, Microsoft Clarity, Visual Website Optimizer, and more. Explore Route One's tech stack below.

Media & News

Route One's Email Address Formats

Route One uses at least 3 email formats:
Route One Email FormatsExamplePercentage
First.Last@routeone.co.ukJohn.Doe@routeone.co.uk
89%
Last@routeone.co.ukDoe@routeone.co.uk
8%
FirstLast@routeone.co.ukJohnDoe@routeone.co.uk
3%

Frequently Asked Questions

What is Route One's official website and social media links?

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Route One's official website is routeone.co.uk and has social profiles on LinkedIn.

How much revenue does Route One generate?

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As of August 2026, Route One's annual revenue is estimated to be $1M - $10M.

What is Route One's NAICS code?

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Route One's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Route One have currently?

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As of August 2026, Route One has approximately 132 employees across 5 continents, including Europe, North America and Asia. Key team members include Head Of Merchandsing: C. W., Vice President, Customer Success: I. M. and Director-Business Development: D. P. Explore Route One's employee directory with LeadIQ.

What industry does Route One belong to?

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Route One operates in the Retail Apparel and Fashion industry.

What technology does Route One use?

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Route One's tech stack includes Amplitude, Microsoft Clarity, Visual Website Optimizer, Figma, Microsoft 365, Trustpilot, Google Pay and Algolia.

What is Route One's email format?

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Route One's email format typically follows the pattern of First.Last@routeone.co.uk. Find more Route One email formats with LeadIQ.

When was Route One founded?

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Route One was founded in 1989.
Route One logo

Route One

Retail Apparel and FashionEngland, United Kingdom51-200 Employees

Route One is a multi-channel, multi-brand fashion retailer based in Badminton, in the West of England. It carries more than 450 brands, including Vans, DC, Adidas, Carhartt, Stussy, The Hundreds, Supra and Nike SB, providing customers with a broad selection of skate and streetwear. The business operates across several shopping channels to offer convenient access to this brand mix.

Within the Retail Apparel and Fashion industry, Route One serves a UK audience looking for a wide range of labels from a single retailer. It has pursued community partnerships and events, including a recent collaboration with Vans and a Girls Jam at BaySixty6 Skatepark to celebrate women in skateboarding. Additional community initiatives have involved partner groups such as Skategalsnpals and Melanin Skate Gals & Pals C.I.C., delivering free skate lessons and creating a community event atmosphere.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1989
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Route One's revenue is estimated to be in the range of $1M - $10M

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